As we mentioned in our News & Trends last September, zero waste is a topic we’ll hear from again and again in 2019.
Needless to say, businesses in the business of positive changes are the ones that are doomed to make a difference in 2019. This is why it’s unsurprising to see so many publications teaming up with incredible businesses to inspire the general public in the quest.
When people come together incredibly things do happen.
Following increased media coverage and promises of governmental action on increasingly pressing environmental issues, a new survey for Ingredient Communications has revealed that more than half (52%) of the UK’s consumers are in favour of a tax on all plastic packaging of food products (Natural Products Online)
In the report, packaging-free food products was also shown to be preferred by the general public, with 41% of respondents saying they would be more likely to buy fresh fruit and vegetables from supermarkets which sold them unpackaged – which is incredible news.
“The benefits of plastic packaging for food and beverage products are often overlooked.” shared Richard Clarke, managing director of Ingredient Communications: “It helps (…) extend shelf life and creates a brand identity, which influences consumers’ purchasing decisions”.
With over 10 zero waste and package-free shops opening across London in the past 9 months, we can see how the UK is positioning itself at the forefront of the Zero Waste movement.
A new platform for zero waste
Online publication Plant Based News recently announced a brand new project, teaming up with sustainability experts to share content about zero waste and low impact lifestyles. PBN is collaborating with Immy Lucas – aka Sustainably Vegan – Founder of the Low Impact Movement, as well as Zero Waste Club, a plastic-free online shop that delivers food and plastic free essentials all over the UK.
“I’m really excited that platforms like PBN are beginning to share more Low Impact work that directly intersects with the plant-based movement, and I’m incredibly grateful that I get to be a part of that” said Immy Lucas to PBN“waste isn’t just something that ends up on beaches far away from our everyday anymore. Plastic pollution is causing cascading ecological collapse within our oceans and breaking down into microplastics which inevitably has entered our food chain. The waste pandemic has reached a point at which we need to stop and consider the way we consume, otherwise, there may be no way back.”
The aim will be to share videos, recipes, and articles by these leaders in the movement – all aimed at making it easier to live a more sustainable life: “We’re really honored that these amazing thought-leaders are working with us to spread a low impact message.” PBN Co-founder Robbie Lockie said during the public announcement.
Plantbased News have already started sharing video content via Facebook and Instagram, and articles on their website.