This week, we caught up with Nathan, founder of Notifia, to discuss the importance of social proof and how new tools and AI are meant to change the way we interact on websites.
I designed Notifia as I was tired of having to use 8-9 different website plugins for these features, I started building Notifia internally and it was going to be a private tool I would use on my various other startups.
Notifia offers 30+ Marketing Widgets that can be added to your website and are designed to help grow your Online Business or Blog.
Our tools range from Exit Intent Email Collection, Live Visitors on Website Widgets, Recent Sales Notifications, Automated Messages to Exit Intent Surveys, Feedback Collection, Referrals Marketing Widgets and NPS Scores.
I designed Notifia as I was tired of having to use 8-9 different website plugins for these features. I started building Notifia internally and it was going to be a private tool I would use on my various other startups.
However, after discussing it with several people in my network, I decided to release it to the public as a platform that offers all your marketing needs, under one roof.
Why is Social Proof so Important?
I first came across Social Proof when reading Influence by Dr Robert Cialdini – I highly recommend reading this if you haven’t already. To give a quick summary Dr Cialdini breaks down what influences us, tactics used by marketers, sales people, advertising agencies and many, many more. These are then categorised into 6 key principles that influence us.
- Social Proof
These 6 principles are highly effective strategies that can be implemented on your website. Social Proof then has 4 subcategories: Authority, User, Wisdom of the Crowd, Wisdom of Friends.
- Authority: Public Figures, Celebrity Endorsements, Expert Opinions, Twitter/Instagram Verified Badges
- User: Online Reviews, Social Media Comments/Shares
- The wisdom of the Crowd: Having a large following on Social Media, millions of views of your app, huge queues outside a restaurant makes us immediately think “It must be good”.
- The wisdom of Friends: Hearing a friend talk about a product, share on Social Media or introduce you to a product
Hundreds upon hundreds of Social Proof experiments have been conducted and there’s some incredibly interesting content out there (read this article for reference). I’ll give you a few of my favourites:
Gustaf Alstromer the Former Head of Growth at AirBnb was also quoted saying
“adding live Social Proof was #1 driver of increased revenue in all my experiments while at AirBnb.
I’m sure if you’re a frequent traveller and use AirBnb or Booking.com you’ll have seen the popups saying “83 others looking at these dates” or “Only 1 Room Left” or “17 others purchased in the past 24 hours” – these are all psychological persuasion tactics using both Social Proof and The Fear of Missing Out.
What’s next for Notifia?
Notifia started in 2018, and we came out of Beta in late September, the feedback has been incredibly positive, in fact overwhelmingly positive.
We’re continuing to release new tools to the platform almost every week, 2019 looks to have huge potential for us and I’m also proud to say less than 6 months after launch we already have a profitable startup.