It’s January once again, and it’s that time of the year to join Veganuary – a favourite of our community.
When we asked our community about what does “being vegan” mean to them, these are some of their answers:
” Being vegan is not just a diet. It is a lifestyle choice that one can practice in the food they eat, the clothes they wear, the toiletries they use, among many others. I think we can all embrace veganism, even if we cannot commit 100%”
“Being vegan to me means treating all beings equally with compassion and respect. It’s also living consciously and sustainably while celebrating the abundance of delicious plant-based food.”
Over the past 10 years, we have seen a 360% increase in the number of vegans in Britain, according to research commissioned by The Vegan Society in 2017.
On top of this, the yearly Veganuary campaign grew by 183% in 2018, with 168,542 people signing up to go vegan. Vegan charity Veganuary says 2019 will be its biggest year yet – with an anticipated 300,000 people taking part. The charity has seen year-on-year growth since its first campaign in 2014 when 3,300 people joined.
Delivery services are upping their vegan game, with the number of vegan restaurants on Deliveroo increasing by 128% in the last year, according to the delivery outlet, with over 5,000 vegan dishes across the app.
As well as food on demand, amazing “vegan junk food” joints have been opening all over the world, including the London plant-based burger company Vurger. It’s a big time for vegan comfort food, as New York giant By Chloe is planning to add 20 more locations in the US, Europe, and the Middle East, including additional locations in London (the first restaurant opened in February) and Dubai – making it now 31 locations.
The demand for vegan products has been growing at a staggering rate, seeing incredible products like Oumph taking over the European markets in mainstream supermarkets:
We’re excited at being part of driving a positive change, and we like to encourage more people to try and eat plant-based food. We are not a brand just for people who already are vegans, our aim to tempt more people into trying plant-based.
More and more plant-based businesses are tapping into their communities for support. In 2017, the vegan category is robust, energetic, and flush with crowdfunding cash,” ran an article headlined “Vegan Nation”, pointing to Vurger, which hit its £150,000 investment target in little more than 24 hours. This year, the Vegan Kind went over 130% of their target during their Crowdfunding campaign.
One Planet Pizza, the UK’s first and fastest growing frozen vegan pizza brand, secured a £25,000 investment, after competing in Vevolution’s plant-based entrepreneur pitching competition, Pitch + Plant.
The Norfolk-based pizza company, founded by father and son duo Mike and Joe Hill in 2016, announced: “now we have our sight set on the rest of Europe, bringing quality vegan pizzas into the mainstream.”
If you are looking to join the Veganuary challenge this year join the HBC team on Instagram @hbloggerscom as well as the community for more updates, as well as joining the community whilst we all take on together the Veganuary challenge.