First and foremost, what does ‘native scheduling’ mean?
Native scheduling means you can schedule a post within a social platform, without having to use a third-party platforms. The benefits? Better reach for your posts.
Let’s be real here: Facebook has its own native scheduling (both for its pages and groups), Instagram is not yet there, but we feel it may happen soon.
Pinterest and LinkedIn still use third-party applications, however, Twitter is the one we expected to catch up a long time back (being one of the early players).
Despite not having being publicised as much, Twitter now allows native scheduling – no more Buffering or Hootsuite for us then! Is it really worth switching to native scheduling?
First, a quick breakdown of HOW TO schedule natively.
You can now schedule Tweets to be posted in the future.
Both organic and promoted-only Tweets can be scheduled for future delivery – as this is linked to Twitter’s advertising campaign.
You can use this feature to publish Tweets on the weekend, evenings, or other inconvenient times — to keep your Twitter presence lively around the clock. Twitter created a new handy “creative” tab in your Twitter Ads section.
The downside here? If you do not see the Creatives, Campaigns, or Tools tab, this is likely because your account does not have a credit card on file.
The Creatives tab and Tweet scheduling will appear after entering a credit card, there is no spend required when you add a credit card. The reason given by Twitter is that the Tweets manager allows you to coordinate promoted-only, scheduled, organic, or all Tweets.
To find your scheduled Tweets, simply click “Scheduled Tweets” from the dropdown menu, either via the creatives tab, or the Tweet composer at the top right of Twitter Ads.
To get started, either click the Tweet button at the top right of ads.twitter.com or click the New Tweet button at the top right of the Tweets manager within the creatives tab
Native scheduling: yay or nay?
In my opinion, native scheduling can be useful if you want to save up some money and individually head to each and every single platform. I would suggest to look into native scheduling for Facebook pages when possible – but Twitter?
Well ,Twitter is still a chronological platform (not many algorithms to scramble the order, if we do not count the “what you have missed section”) so, if you want to still schedule across different platforms, a scheduler may be the way to go.
Still, it’s good to know how to tap into Twitter native scheduling, especially if it’s only a minor part of your tweeting activity.