With our News & Trends event fast approaching, we had a look at some trends from 2018 that will also shape the market in 2019.
The Rise of Waste-Free Solutions
It’s no surprise that the waste-free movement is fast rising. Our panellists and London’s biggest wonky fruit and veg box scheme Oddbox, has smashed its crowdfunding target of £350,000 through Seedr. The company, launched in 2016, delivers to over 1,600 homes in South London and 85 offices in central London with a waiting list of over 3,000 people.
The investment will help the business broaden its delivery area to reach its goal of 12,500 customers by 2019.
Emilie Vanpoperinghe explained to Natural Products News: “We are incredibly humbled to have exceeded our investment target in such a short space of time. The support we have had from customers and investors has been phenomenal and we can’t thank them enough. We believe wholeheartedly in our wonky fruit and veg scheme and we’re looking forward to bringing it to more people.”
Alcoholic Beverages Get a Rehaul
A In 2019 we will drink more water as detected by BBC Good Food, as well as more flavoured and sparkling infused waters.
BBC Good Food predicts a boom in non-alcoholic beverages. Premium tonic waters with interesting flavours, alcohol-free “liquors” and botanical mixtures (such as Seedlip) are flooding the market to fill a gap.
With around one in five adults in the UK being teetotal (Office for National Statistics), it’s no surprise alternative solutions are rising: in 2018, over 4.5 million people took part in Dry January (Alcohol Research UK).
Craft and novelty beers – just like Jubel Beer‘s vegan, gluten-free and naturally infused brews – will also see a spike. Manchester-based CBD Ultra and Bermondsey brewer Cloud 9 Brewing have produced High Flyer, the UK’s first CBD Session IPA beer brewed with Cannabis sativa extract (Manchester Evening News).
Unusual Gut Health Foods
End of last year we saw the rise of miso, kimchi and kefir products (from artisan brands AND bigger companies). As BBC, dabbed 2018 as the year of gut health with a rise in pickled and fermented vegetables, the next step was meant to be affordable and easy-to-consume solutions for busy people. Happy Tummy Co is pioneering with its range of food-to-go across London, and this is just the beginning of a new era for gut-health food.