As a health or wellness blogger, it is so important to be able to connect with your audience effectively, yet it can be all too easy to hide behind a screen! To be able to make it long term, personal connection is vital – creating a truthful, lasting relationship with your followers. However, not everyone (almost nobody) is born ready for the spotlight.
Get out of your own way and just get going with video.
From selling products to creating a connection with your audience, making friends with your camera is a skill that can make you stand out from the crowd.
Being calm on camera is essential as a blogger or content creator, upping your visibility and spreading your message whilst putting out the best version of you.
With 80% of audiences preferring to watch live video from a brand than read a purely word-based blog and 82% favouring live video from a brand to social posts (Livestream), whether it’s Instagram Stories, getting on Youtube or going live on Facebook, having live and video content of some sort is now a need-to-have not a nice-to-have if you are to stand out, engage and grow online.
Here are three things that can get you instantaneously calmer when facing a camera.
Even if we’re absolutely bricking it on the inside, smiling helps to release endorphins which in turn help to relax us and make us feel more confident. It also helps to show our audience that we’re happy to be on camera or on stage talking to them (always a good thing!) and makes them feel like we know what we’re saying and we feeling confident… even if we’re not!
We, as humans, love stories. Share a personal experience that helps back up what you’re saying, but also lets us in and helps to see the real you. One of my favourite TED talks is by Jill Bolte Taylor. As a brain researcher, she tells us about studying a stroke whilst realising she is having one herself. Using storytelling to bring her experiences alive, she describes – ‘…in that moment my right arm went totally paralyzed by my side. And I realized, “Oh my gosh! I’m having a stroke! I’m having a stroke!” And the next thing my brain says to me is, “Wow! This is so cool. This is so cool. How many brain scientists have the opportunity to study their own brain from the inside out?”
Engage with your audience
Using language that our audience can relate to is essential when speaking. If you’re talking about nutrition and the effect that certain chemicals have on the body in scientific terms to nutritionists, then great – go ahead and use that language. However, when we’re speaking to those who might have an interest in it but may not necessarily understand the technical terms, we need to break it down into layman’s terms and translate it in a way that is understandable and relatable to them.
Another really simple example is this – my boyfriend is ex-military and to stop me getting confused about all the different ranks (which I find it really tricky to get my head around) he explains it in terms of teachers; whether they’re a subject teacher, head of the year, deputy head or headteacher… much easier to understand!
Are you feeling like you got this, and all of a sudden panic strikes?
Yes, seriously. Breathing is an important life force that keeps us alive, yet sometimes we end up forgetting to do. I bang on about it, but it is so important. Trying to breathe into my diaphragm (my stomach going out as I breathe in and it going back as I breathe out) really helps to settle those nerves as opposed to breathing into my chest which only exacerbates it. Breathe helps to ground my body and voice too – when I’m connected to my breathing, I tend to be more physically and vocally relaxed.
Are you ready to start owning your video content, having clarity and confidence on what you’re going to say in our own unique way? Do you want to increase your engagement with your followers and community?
You can join me on Wednesday 11th September, 7.30-9pm for a 90-minute lecture-style workshop where you will learn the key essentials to show up on Instagram and own your video content. From stories to lives, IGTV to video grid posts, get ready to start using video to its full advantage.
Through a unique, specially designed content and exercises, I will be taking you through how to apply specially formulated thoughts and ideas to your video content, so that you can begin spreading your word and message online, without fear or judgement, but with confidence, excitement and most importantly – fun. Check out the Calm on Camera workshop here.