Are you looking for a smart, yet effective marketing stunt? Look no further than Lululemon.
The brand has catered a brand new solution for women when it launched its new digital vending machines – stocked with a complementary range of products of your running needs – yes, that means it’s totally free.
The Lululemon Run Stop Shops are here for you. Currently are placed in New York City and in Chicago Theatre, and will be open from 7 a.m. to 6 p.m. every day until November 8.
If money is not in the equation, what’s in it for Lululemon? Social currency, it seems: to get your free goodies, all you have to do is enter your email address and share a picture using one of the designated hashtags for your area: #thesweatlifeNYC or #thesweatlifeCHI.
Your money is no good here—introducing the Run Stop Shop. Strategically located along side the west side highway to support you through your marathon training or when you’re just logging your daily miles. Fuel, repair and gear up with us at @roulacycling, the spot where athletes meet. Stay tuned for more. #thesweatlifenyc
From lululemon New York City (@lululemonnyc)
What can you find hiding in this incredible treasure chest for health enthusiasts and influencers?
Think running accessories, like hats, socks, and hair ties: you can score some Nuun electrolyte-enhanced drink tablets, energy gels and bars, nut butter (obviously), and Anti-Chafe. When talking about amazing marketing campaigns, we can easily say Lululemon strikes again.
Londoners keep your eyes peeled: you never know when a vending machine will popup near you.