As the start of a brand new year (and decade!!) rolls around again, it’s time to look forward to what will be making headlines in 2020. In keeping with the trends, we have scrutinised and updated our influencer pricing guidelines to bring you the 2020 edition. Influencer marketing is not dead, and won’t be any time soon really.
What do you want to be when you grow up? The age-old question has garnered a new popular response from young people: a social media influencer.
More than 86% of 13-to-38-year-olds would try “influencing,” citing interest in getting paid to promote products on social media (Bloomberg).
Only 12% of these people currently consider themselves to be influencers. Add in that advertisers are desperate to find ways to connect with a cohort that spends less time watching television and more time on social media feeds, where there is plenty of room for growth.
Why should you be monetising your content and influence in the first place?
Key motivations differed across age groups: millennials were drawn to money and flexible hours, while Generation Z was primarily motivated by making a difference. Both generations trust influencers over celebrities and athletes, fueling rapid growth in the “influencer economy.” (Wall Street Journal)
One thing we get asked all the time about becoming an influencer is the following: how much do I charge for my content?
Our pricing guidelines are based on hundreds of articles, case studies, white papers and reports issued between 2017-2019. We decided to focus on blogs, articles and Instagram as these are the main media used by our community, as well as video set to make a big impact.
We’ve also focused on your engagement and what and why this matters given the ever-changing best of an algorithm. Engage and impressions are important to justify the cost of your services, as well as a boost in validation for brands looking to boost ROI, so expect more brands to ask to see your insights. Especially if Instagram is set on hiding the like count.
We took the average of what people in the industries of health, fitness, wellbeing, food would charge for one post, and adjusted it accordingly taking into account changes in industry trends and brand budgets.
- The range we offer you is a guideline, ideally you do not want to go lower, feel free to go higher, but first, you want to add in the engagement add on.
- The more the influencers who follow these guidelines, the more we are to set some standards for the industry as a whole.
- The prices are based on a plethora of markets, still, our main reference is US and UK. All prices are in dollars and pounds to promote international reach.
- Expect to see prices for social posts, blog posts as well as extra tips on how to work with partners and brands.
We decided to come back with a new set of pricing influencer guidelines to confirm the new wave of professionalism, our guidelines are free to download for everyone, as we believe transparency is truly key.