Natalie Goodchild, the powerhouse behind The Blonde Ethos tells us about her blogging adventure, and shares her top tips with us.
How has your degree in marketing helped you to build your blog, if so?
I worked for a few years after finishing my A level studies and I actually started my blog to get back into the habit of having a project and writing frequently when I decided to go back to study for a degree. So, my blog and marketing studies always ran alongside, and complimented, each other.
I’m sure that my marketing degree helped me with my blog, but in very subtle ways, such as enabling me to write with confidence. However, I actually think my blog made a bigger impression on my marketing degree than the other way around. It allowed me to understand the practical application of what I was learning and fed me ideas that I could use to write my business assignments. Topics like corporate wellness and the analysis of sports brands and supplement companies were really interesting to me, and opportunities that arose through my blog gave me greater insight.
My blog and marketing degree heavily complimented each other, but interesting, I think I’ve learnt more about marketing through my blog, than the opposite.
What made you decide to write a healthy living blog?
As I mentioned, I started my blog because I wanted my own little project. That was over three years ago, and I knew nothing about the blogosphere then – I don’t think it had boomed yet. I simply wanted to write about my passion, and healthy living was exactly that.
Since I started writing my blog, my content has evolved a lot, becoming a lot more in-depth and research-driven, but my passion to spread the word about the importance of healthy living has never changed.
Did you come across any problems while starting your blog? How did you overcome them?
I started my blog knowing next to nothing about blogging, and I didn’t really read any other blogs myself because I just wasn’t aware of them – perhaps because there weren’t so many back then, certainly not covering healthy living topics.
I never experienced any ‘problems’ when starting, but building my ‘brand’ was a slow process. When I started writing about health and fitness, it wasn’t a ‘trendy’ topic and I didn’t live in a location where there was a lot of opportunity to explore it either, so it took years of consistent writing and genuine passion to build my readership. I’m glad that I persevered. Ultimately, that’s what it comes down to even now. Even with the changing digital landscape, you can’t create a successful blog overnight.
Any top tips for creating a successful healthy living blog?
My top tips are interlinked and equally important pieces of advice about creating the best content:
1. Stick to writing about what you know
2. Don’t write about a particular topic just because everyone else is
3. If you’re unsure what to write about, think about the top five conversations that you’d had with people recently and write about those topics because you obviously have something to say on the matter! It could be that you’ve been recommending a specific workout class to everyone you know, been sharing a particular recipe, or been questioning a health article that you read – your genuine interest will shine through in your writing.
To find out more on creating a successful blog, check out the Blog Superhero course in the HBC Academy.