Today marks the launch of the brand new sustainable swimwear Stay Wild Swim.
The brand is the brainchild of two influencers Zanna Van Dijk (@zannavandijk) and Natalie Glaze (@natalieglaze): “We are extremely passionate about protecting the oceans and a result we wanted to create a brand which not only fights ocean plastic but actively contributes to the solution and we don’t want to compromise style or quality as we do so.”
Stay Wild Swim is a luxury swimwear brand made from regenerated ocean plastic. Its primary ingredient is ECONYL®,, a 100% regenerated nylon fiber made from collected fishing nets and other plastic waste:
Our brand is the first of its kind in the UK swimwear market successfully delivering beautifully made, fashion-forward swimwear with a sustainable and ethical production process.
At every stage, the brand works with local London-based start-ups and sustainability leaders who share passion for creating a working responsibly.
Everything from the recycled packaging through to the carbon neutral shipping is chosen with the planet in mind.
Designed to flatter every woman, the pieces have a purpose by quite literally turning threat into thread.
The swimwear is made from premium Italian fabric, stitched using thread upcycled from plastic bottles and handmade in London. The factory they use is a social enterprise which trains people from disadvantaged backgrounds in clothing production to strengthen their employment prospects.
They also created a sustainability hub on the website where they champion other sustainable brands and share advice on how to live more consciously: “all to support our customers on their conscious consumption journey”.
What makes Stay Wild Swim so unique?
The brand is a social brand in every sense: followers have been actively involved in colour choices, designs and even naming the collection and pieces.
You guys have shaped our brand .Thank you for all your suggestions, they have been hugely insightful. We received over 800 votes and countless messages; and we listened. After collating your feedback we settled on blue, black and a bright coral orange. Black as a classic, blue for the ocean and coral for the reefs. We also chose these three colours due to the fabric quality. Colour hugely affects the robust nature of fabrics. These three colours are the ones where the fabric is the highest quality, wears best and handles salt, chlorine and life well. This is our pilot collection. 2 designs in 3 colours. We will grow with time and we want to take you on our journey as we expand to create more colours and styles. So this is just a little thank you to YOU.