Stay Wild Swim are leading the way when it comes to sustainable swimwear, encouraging customers to buy less by buy better quality. At a time where #zerowaste is king, we chatted to the North-London based company to find out what drives their swimwear line and what makes them unique.
Find out more about Stay Wild Swim on their website.
Up to 14 million tonnes of plastic is making its way into our oceans each year, that’s a truck load every minute: “at Stay Wild Swim we are committed to not only fighting the problem but contributing to the solution. We use sustainable practices to produce beautiful premium swimwear from regenerated ocean plastic, without compromising on style or substance.”
The key idea behind the product is that the swimwear is beautiful, high quality and made to last: “we encourage our customers to buy less but buy better. Instead of shopping for new swimwear every holiday, invest in one of our pieces and use it for years.”
The swimwear is made from recycled plastic, it has to capability to release tiny micro-fibres into the water system when it is washed: “to combat this issue we stock the GuppyFriend bag. Simply wash any synthetic fabrics in the bag, capture the micro-plastics and empty them into your bin to stop them entering the water system.” It is important to us that every element of Stay Wild Swim is as sustainable as possible; which is why their tags and packaging are recycled and recyclable in nature and our shipping is 100% carbon neutral.
In line with the brand ethos, they use small local businesses as much as possible, including the factory. Based in North London, they hire and train people from disadvantaged backgrounds; giving them key skills in stitching and pattern cutting to help secure future employment: “using a factory in London allows us to be involved in the whole production process, form relationships with the individuals making our pieces and ensure the most ethical high quality items are produced.”
The beauty of the brand is that is goes way beyond Stay Wild itself, as Zanna and Natalie, alongside Econyl, we are working towards a circular production system with our brand – currently in development. The end goal is to be able to take back your used and loved Stay Wild swimwear and recycle it into beautiful new pieces.
“This isn’t just about us, it’s about a growing movement of businesses who use responsible practices. We want to celebrate other brands who are taking positive steps to support our planet. Which is exactly why we have created the Forces of Nature directory, a hub of recommendations for the best eco-friendly brands from hotels through to homewares, and everything in between.”
Zanna and Natalie have shared the development of Stay Wild Swim on their social media accounts (a combined total of ¼ million loyal followers on instagram) and have already accumulated 12,000 followers on the @staywildswim profile prior to the launch. From these followers over 700 girls replied to the social media casting call for models, and now 6 of these are the faces of their launch campaign: “We wanted to represent every woman and decided to do an open casting call on social. Allowing anyone to be part of our campaign. We had over 700 applications and 6 models from this process are now the faces of our campaign.”