Ailish Lucas is a multi-award winning clean beauty, health and wellness blogger who runs the blog theglowgetter.co Ailish was voted as one of the top 25 people moving natural beauty forward in the UK, beauty blogger of the year by The Bloggers Lounge, a finalist in the ‘One To Watch’ category by the Thirty Plus Awards.
She runs a twice-yearly online event called The Glow Summit where she interviews leading green beauty, wellness and lifestyle experts so subscribers can gain advice on areas of what to eat, think, move, use and does to inspire people to live a life that’s glowing inside and out. Ailish more recently has launched her own Green Beauty Challenge + Limited Edition Beauty Box.
Ailish is one of the judges and panellist at our News & Trends and Health Blog Awards Ceremony.
The Green Your Beauty Routine Challenge is a 30 day, online challenge to help inspire women to move over to clean beauty.
It features 30 days of videos, advice and printables so you can learn everything you need to about the clean beauty world, and help you find the right beauty products for your skin type. The limited edition box gives women the opportunity to try some of the most incredible green beauty brands from across the world for a fraction of what they would normally cost.
What inspired you to start your own beauty box?
I kept seeing amazing beauty boxes but no one giving clear, concise advice with zero scaremongering about why people should swap over to natural beauty products. So that’s when I decided to create the challenge and box to help inspire women to make a more informed choice about their beauty products plus give them the tools to learn about the ingredients to avoid and how to step into a cleaner beauty routine.
It’s 30 days of fun, actionable content that helps them learn about the hero products in the industry and access to me to ask advice on anything they need to.
What skills did you come to the business with already and how has this helped grow your business?
I had a marketing strategy background but I really don’t think that helped at all to be honest! It’s so different having your own business compared to working for someone else and I feel like I had to just start all over again with everything I knew.
Getting advice from friends who were already in business definitely helped, along with networking and reading everything I could find has been invaluable. I have to mention mindset here because it’s the number one thing that has helped me when things are tough.
How have bloggers and online influencers helped you grow your brand?
OMG I love the community I’m in. The bloggers and influencers I’ve had contact with and grown to know in the UK and overseas are some of the most supportive and lovely people ever.
I run an online event called The Glow Summit which is a totally free event where I interview key green beauty, wellness and lifestyle experts so that people can gain advice from someone they otherwise wouldn’t have access to, and the blogging community got behind me massively to help spread the word. I was so grateful for that. I’ve got another one coming up in October so stay tuned! It’s going to be amazing!
What’s the most challenging thing about setting up your own business?
There are two things.
Henry Ford said “Whether you think you can, or you think you can’t – you’re right.” It’s so true. You get faced with so many different challenges and it’s all about how you look at things.
You can complain about the challenges or you can give them a wink in the eye and take it on. Zig Ziglar said something along the lines of “stop asking for it to be easier and ask how you can be better”. This is what I try and do every day. I’m by no means there yet, far from it, but it definitely inspires me to be better.
Being on your own.
I think I spent three months sat in my bedroom at the beginning and was on my own, working for 12 hours a day. Then I saw an entrepreneur programme with Natwest and applied for it and have been getting coaching, developing business skills and going to a co-working space where I’m around like minded people.
It has done wonders for my self-esteem and happiness. Surround yourself with like-minded people and ones that want to see you succeed. It really helps.
What’s the one thing you wish you’d known before you started?
Stop being so scared to take a leap of faith.
Life is an adventure so stop taking it all so seriously and see what happens. Also, stop comparing your chapter one to someones chapter 20. It’s pointless.
What one piece of advice would you give to someone who is thinking about starting their own business?
Just do it. Fail forward. Focus on your mindset. Believe you can and you’re half way there. Get around people who inspire you to be the best version of yourself. Sorry, I couldn’t give just one!