Sustainability is the word on everyone’s lips and now it’s the turn of fashion brands.
Big name companies have the power to influence and make a drastic change in the life cycle and design of garments to help combat the major issues threatening our planet: namely global warming and plastic pollution. Who is taking action and are they doing enough?
A few brands facing the problem head-on and providing sustainable, conscious solutions are mentioned below and need our full support to impact consumerism on a worldwide scale, not to mention Nike who have recently released a manual for designers in their efforts to make fashion circular.
Centred around a few core principles such as materials, versatility, and durability, they hope to Guide the Future of Design.
Here at the HBC we are strong believers in aligning with brands that champion sustainability, so we thought we’d share some of our personal favourites when it comes to fashion, footwear and activewear.
Sustainable activewear with Indigo Luna Store, We are Tala and Carrot Banana Peach
Indigo Luna Store is a small, family-run yoga, swimwear and linen clothing brand ensuring quality, eco-consciousness and sustainable manufacturing practices.
The brand idea originates from Torquay, Australia, and take inspiration from the simplicity or Scandi and Nordic living and they call Bali their home. The range focuses on beautiful simple shapes, earthy colours and plant dyes from recycled or organic materials such as GOTS Certified Organic Cotton, 100% natural plant dyes and Italian Recycled ECONYL® from discarded fishing nets or REPREVE® recycled nylon from plastic bottles.
Collections are purposely created in small, sustainable runs and we plan to run out of stock. Everything is cut, sewn and dyed by loving human hand, and every person involved in production works in comfortable, safe conditions.
Their extensive range of celebrates health and wellness at every size and shape and using recycled materials: Because old water bottles and fishing nets look better on you than they do clogging landfills and polluting oceans. They use a range of materials, like their post-consumer water bottles from Japan where recycling has become a community affair. Their fashion is slow, their manufacturing process is transparent and their community is growing.
Lastly, We Are Tala, aka the new activewear brand that broke the internet, is featuring for the second time (read about the sustainable activewear sensation here) as they are determined to create on-trend, affordable, high-performance activewear, that is 100% up-cycled and the world cannot get enough. Not only that, their packaging is recyclable, their tags are 100% plantable paper and their range is empowering females. We Are Tala are championing #ITSCOOLTOBEKINDand shaking up the industry one affordable, ethical and inclusive pair of leggings at a time.
Plant-based activewear brand Carrot Banana Peach offer yoga clothes, fitness clothing and running attire all made from plant-based fibres – ensuring you can breathe and perform at your highest level. The vegan-friendly and ethically made clothes are made from the extracted fibres of bamboo, soybean, aloe vera and organic cotton making them super-soft. The brand isn’t new to the game, they launched over 20 years ago inspired by a trip to the Malaysian Rainforests and only recently in 2017 opened the first concept store in Cheshire, North West England. You’ll find everything from men’s tees and tanks to women’s bras and cropped pants with the option to shop by fabric.
Day to day fashion with Know the Origin, Stay Wild Swim and Allbirds
Know the Origin are champions of fairtrade, organic and conscious lifestyle products. From women’s shirts and dresses to men’s swimwear and hoodies, the brand also reaches out into the eco-friendly homeware market with zero waste sets, bathroom, living and kitchen products. “KTO talks” is their online area to highlight amazing brands leading the way in sustainable food, documenting the child manufactures behind some clothing brands and commentary on recent strikes and protests.
Our second swoon is for Stay Wild Swim, who we brought to you previously on the magazine as they encourage customers to buy less but buy better. Founders Natalie Glaze and Zanna van Dijk, are extremely passionate about protecting the oceans and their line of swimwear is their way to give back to the ocean. How do they do that? They produce beautiful premium swimwear from regenerated ocean plastic, without compromising on style or substance, using materials such as ECONYL® regenerated nylon and ECONYL® yarn. By making sure each garment lasts, they encourage consumers to buy one piece and love it for years to come.
The end goal is to be able to take back your used and loved Stay Wild swimwear and recycle it into beautiful new pieces. The technology is in development and we will let you know when this vision becomes a reality.
“More than clothes for women who care” is the tag line for the sustainable activewear brand, Girlfriend Collective.
Finally, we must mention footwear. Allbirdsis the sustainable footwear brand you need to know now, taking every step of the manufacturing process into account.
The journey of the brand began when founder, Tim Brown, was interested in why merino wool was not yet being used in footwear. The wool is highly resilient and sustainable and with experts, they crafted a revolutionary material made specifically for footwear. The result is a lightweight, breathable and comfortable shoe that requires 95% less water to produce and uses 60% less energy than other synthetic brands. Not content with their already industry-leading efforts, Allbirds are going carbon neutral in 2019 which you can read more about on their website or pay them a visit in Covent Garden, London.
It starts with better materials, continues with better design, and carries through to better factories and shipping methods. Because we think our planet deserves better. Less waste and pollution. More thoughtfulness and accountability. That sounds better, doesn’t it?
Eco-conscious brands, like the above, are paving the way for the future of sustainable fashion which cannot come soon enough. From footwear, to swimwear and every sport in between, with a little research, we are fortunate enough to be able to find recycled, eco-friendly or even plant-based alternatives to the disrupt the “norms” of fast fashion.