CBD has been causing a stir in the health and wellness industry recently so let’s dive right in and explore why it is taking the world by storm. Let’s talk CBD, shall we?
Cannabidiol, or CBD for short, is here to stay. From natural beauty to beverages (Coca-Cola is in talks with Canada’s Aurora Cannabis to develop drinks containing CBD), the non-psychoactive, 100-percent legal compound found in the cannabis plant, is an ever-expanding industry. Matt Karnes, founder of GreenWave Advisors, estimates revenue at roughly $500 million last year and projects it will increase to $3.2 billion by 2022: “there are about 25,000 products with some kind of hemp in them” he revealed to AdWeek.
CBD has only trace amounts of THC (the psychoactive element that gets people stoned) and is mostly used for health and therapeutic purposes. In the UK, a new new range of soft drinks was launched by famous UK brand Botanic Lab to: “disrupt the soft drinks industry and change the social drinking landscape”.
We are not talking potheads and ceremonial chocolate from Glastonbury, CBD is slowly becoming part of a selection of products that will soon be found in your favourite juice bar.
Consumers are increasingly bypassing alcohol in favour of soft drink options, but even in this day and age the non-alcohol choices are limited, boring and frankly a little flaccid,” explains Botanic Lab founder Rebekah Hall (Natural Products Online) “The introduction of this Botanical Tea Drink range is what we have been waiting for. Incorporating one of the most talked about and culturally significant plant ingredients of the last 100 years, Cannabidiol Botanical Tea is a ground-breaking drink.”
The new Cannabidiol Tea Drink combines sour cherry and floral hibiscus flavours with botanical hemp CBD extract. Botanic Lab says it is providing a 21st century version of ‘Dutch courage’ without the alcohol, giving drinkers all the health benefits of CBD, with each Cannabidiol Botanical Tea drink containing 2mg of hemp CBD extract.
With more and more brands tapping into the CBD trend, it’s just a matter of time before the UK is taken over by this storm.