Pip Murray is the founder of Pip & Nut, the wholesome nut butter brand that rejuvenated the face of humble peanut butter on the high street – she (and Pip & Nut) even got an honourable mention in Fab’s book, Make an Impact.
Pip came up with the concept for the brand in 2013, while eating lots of peanut butter to support her marathon training. She noticed that most of the products on the supermarket shelves were packed full of palm oil and added sugars and realised that there was a gap in the traditional spreads category for a natural nut butter brand that also appealed to a younger demographic.
Following a successful crowd-funding campaign, Pip & Nut launched on to the shelves of Selfridges in January 2015. Since then, the brand has gone from strength to strength, in just three years the brand is stocked in over 5000 stores in the UK and Ireland, including Sainsbury’s, Tesco, ASDA, Morrison, Ocado, Whole Foods and many more.
On top of this, Pip herself was featured in the 2018 Forbes 30 under 30 Europe, won Young Entrepreneur of the Year at the Startups.co.uk’s 2017 Awards and was named in Management Today’s ’30 under 30’.
A few things you’ll learn in this episode
- Why social media metrics matter when talking to investors
- The fine balance of being a founder AND a doer
- How to nurture a passionate team around you