Pinterest has been growing in popularity in the last 12 months, and it’s showing no sign of slowing down. While its user count may not blow you away, in comparison to Facebook or Instagram, Pinterest is seeing steady growth and is now up to 291 million active users – rising from 250 million last September.
In October, Pinterest debuted Product Pins that show up-to-date pricing and inventory information and also have direct links to a checkout page on a retailer’s site to make a purchase (just like Instagram’s stoppable feeds).
The company in February automated curation of its Shop the Look feature to reduce dependence on human employees to match images with the appropriate product links. Research shows that some 57% of weekly Pinners use the app in-store while shopping, while it’s also the leading social media platform in terms of product discovery.
Also, video pins are currently booming, with searches for “inspirational videos” increasing over 31% since last year.
In July, Pinterest published its latest Pin Trends report, which looks at the key topics and products that are seeing significant increases in user attention across its network.
I love Pinterest trend reports, as I do believe they also provide a great snapshot of what has been happening in the past 6 months – all trends are based on year over year (YoY) growth.
Below are some of my favourite from the beginning of 2019.
All about the light
During the longest days of the year, Pinners are all about capturing the light. Pastel yellow is perking up interiors, with searches up 73%. Food painting (+63%) for both DIY projects and decorating combines highlights and shadows to make crave-worthy delicacies. Also in the spotlight this month are luminous white gardens that glow in the moonlight (+167%).
Let’s talk about food
This month in food, Pinners are adding a new spin to a few classics. Bubble waffles (+55%) are swell for breakfast, ice-cream cones and sandwich wraps. Searches for ye olde medieval recipes are up 27%, making us want to drink mead from a horn. Just when we thought this cocktail couldn’t get any better, a cooling trend has brought us the frozen Moscow mule (+134%). We’re not complaining.
In the local news
I do love looking at trends across the world, and this report had some rather interesting trends popping up from France and Germany, of all places! Melted cheese, tiny pepperoni, fresh herbs: what’s not to love? Bite-sized, low-carb zucchini pizzas are rounding out menus in France, where searches are up 47% (France) In the meanwhile, Germans are turning heads, working up a sweat and firming up those abs with Russian twists, pumping searches up 44% (Germany).
The truth about plants
In the home and garden space? Pinners are rethinking their garden palettes and adjusting patio lighting so white gardens can gleam in the moonlight. Keep this staging in mind for any outdoor furniture or entertaining promotional scenarios. It’s also wedding season, so loads of Winners are looking for Summer wedding inspiration.
How can you use trends for your own strategy?
When it comes to trends on Pinterest, you can use this information in a variety of ways! I would always recommend looking at trends and spicing up your blog content or your boards to be in line with some of the new popular searches in your niches (may that be food or sustainable living).
It can be hard to give your Pinterest a makeover, so looking at what people are already looking can help your creativity!
If you need help driving more traffic to your Pinterest, we recommend checking our 4-week Pinterest challenge.