I am an Online Business Manager specializing in custom Dubsado systems for women service providers. As part of my business, I write a blog that provides business tips, tech tutorials and strategies for increasing productivity.
I use Pinterest to market my blog posts and to offer my free downloads to new subscribers. I also occasionally use Pinterest to market my products and services.
This is so important to make sure your posts can connect back to your blog. It identifies you as the author and owner.
You will also want to have a business account so you can monitor your analytics.
When I started my Pinterest account in October 2018, I was barely reaching 400 people a day.
Today, nearly six months later, I’m reaching over 22,000 people a day and consistently adding to my email list just by pinning my old posts. It takes consistent effort, but you can see a lot of organic growth if you use Pinterest. I use Tailwind to automate my pinning, so I only have to spend a few hours a week curating pins to keep my account moving and growing.
One of the biggest misconceptions is that it can be treated as a social media platform
Pinterest is a search engine and should be treated like Google with good SEO, keywords and proper linking. Pinterest rewards users who consistently pin relevant content by boosting their posts in the algorithm. So it takes some daily activity to really make good use of it.
My most popular board is a group board for bloggers who provide business tips: it is one of the most helpful boards because it contains pins for various topics related to starting and building a business, both online and off (find out the board here).
Group boards can be very useful for getting your content in front of different audiences that you might not reach organically.
You have to be careful with them because if they are not run well or contain spam. This will affect your own reach and analytics. If you are going to join group boards, make sure that at least a few are specific to your niche and that they are monitored for spam.
I have two group board for business and blogging tips. If you would like to join them, you can fill out this form.
Use relevant hashtags and keywords so your posts are found by people searching on Pinterest.
Always repin from your blog and not from the Smart Feed itself so that your posts are always connected to your website.
Keep your posts in circulation on Pinterest by pinning them at least once a month. Focus on your most popular posts – Pinterest knows they are popular by how many times they are repinned.
Personally, I gravitate toward accounts that focus on tech and business. I also like accounts that focus on my personal interests, like French Bulldogs and cake bakers. While my account is strictly used for business, I do enjoy finding pins that aren’t about what I do.
I have found some pretty interesting things on Pinterest that I would not have found otherwise.
In my industry, there is a lot of advice out there about how to be productive and properly manage a business.
I reject most productivity advice because it’s such a personal thing.
I believe there isn’t any “right” way to manage a business, but there are ways that are more effective. Every entrepreneur should find a way that works for them, even if it goes against conventional wisdom. I call my management style “Spacious Productivity.” I get all my tasks done, but I’m not so regimented that I’m exhausted by the end of the day. Entrepreneurs deserve to have a little fun too.
If you are at the point where managing your business and working to grow it has become too much, look into hiring an Online Business Manager to take over the day-to-day management.
As an OBM, I partner with my clients not only to manage their businesses but to make sure they are on track with goals and moving forward with growth and revenue. You don’t have to do everything by yourself. As the saying goes, “teamwork makes the dream work.”