Tailwind is a Pinterest and Instagram scheduling and analytics tool.
Their help brands of all sizes save time and grow their engagement on both platforms. Their Instagram tool allows you to auto-publish content to your Instagram feed, schedule Instagram Stories, discover new hashtags and track your performance through our analytics.
On Pinterest, they offer Pin scheduling as well as amazing tools like Tribes and SmartLoop. Tribes allow you to share your content with like-minded Pinners and influencers and discover great Pins your audience will love. SmartLoop makes it easy to reshare your best Pinterest Pins at the best times for engagement.
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We had the pleasure to catch up with Melissa, head of marketing at Tailwind, to discuss all things Pinterest.
People think that Pinterest is a social media network when really it’s a search engine that has some social aspects to it. Because of this difference, it’s important to keep in mind that Pinterest is more of a long-term investment than a quick-hit tool, like a Facebook or Twitter. It can take weeks, or even months, for Pins to gain traction on Pinterest.
Don’t get discouraged if you don’t see an immediate bump in traffic from to your site after publishing a Pin!
What’s the best way to refresh and update your boards?
I highly recommend checking out your analytics for queues on where to refresh boards. In Tailwind, you can look at your Board Insights tab, sort by “Repins” in the last 7 days, and see what boards are still driving engagement versus those who may not be. On Pinterest’s analytics page, check out your Boards with the top impressions versus Boards with the most clicks to see the difference between those Boards that are driving awareness versus traffic.
How can you set your boundaries when it comes to spending time on your Pinterest?
Time-blocking your calendar to schedule Pins for the next few weeks will help you spend less time on Pinterest and more time writing, creating, and doing what you love.
Pin scheduling helps you not be tied to your computer or phone all day so you can set – and stick to – those boundaries.
How can you keep Pinterest inspiration fresh?
Check out your own Pinterest feed! Pinterest is built to inspire, and your Smart Feed is built around Pins Pinterest thinks you’ll find inspiring, so it’s a great place to start. I would also recommend checking out Tailwind Tribes to discover new, amazing, like-minded Pinners that will both inspire you and will be interested in sharing your content to their audience. We’ve even had members meet new people to collaborate with off of Tailwind through their Tribes!
Creating a recognisable style of Pin, that reflects your website, will help your followers recognise your Pins in their feed. That will also help readers connect Pins to where they have seen your website on other platforms and just create a stronger brand impression across all of your networks.
Do some digging into what works for your competitors, influencers in your niche, as well as what has worked for you in the past to start building your individual style.
What’s your best tip for someone who is rebranding?
As you’re in the process of rebranding, start creating Pins to replace your popular posts that you can then seed back out into Pinterest to continue driving traffic to the newly rebranded site. That will help people connect your old amazing content with your new amazing brand!
Tailwind offers a free trial based on 100 scheduled Pins or 30 scheduled Instagram Posts – get started here.
If you are looking to find out more about upping your social media game, don’t forget to head to our membership.
*This post contains affiliate links, which means we will make a commission at no extra cost to you should you click through and make a purchase.