I’m Libby Bryant and I help creative entrepreneurs create beautiful brands and make breakthroughs in their business so they can reach their first $100k year.
I started out experimenting with Pinterest for myself when I was running my own design studio a few years ago. I hadn’t had much luck getting traction on Instagram and hated the idea of “networking”. Since I loved Pinterest for personal use, I figured I’d give it a try.
It took off immediately and was a HUGE game changer.
Not only was it the first thing I found that I actually liked doing to market my business, but it was crazy effective. In two years I’ve grown to over 10,000 followers and 2 million monthly viewers. Plus I’ve added over 3,000 people to my email list while virtually investing no time at all. My favorite part is that for the most part, it runs on autopilot. I honestly consider it magic.
Beyond using Pinterest for myself I now teach fellow creatives how to get the same results through an online program I have called Master the Art of Marketing.
It brings me so much joy to help people who are struggling in business and to show them that if you’re talented and have something great to offer, you can kill it on Pinterest.
During the two years I’ve been using Pinterest I took 6 months off for maternity leave and literally did nothing in my business.
I was sleep deprived and dealing with a cranky baby every day and didn’t have the energy to invest in my business.
When I finally was able to come back and check in, my email list had grown by over 1500 people. I was in SHOCK! It’s WAY more fun (and effective!) to connect with potential customers who land in your lap and actually want to hear from you than it is to go out and hustling for attention.
It was the best postpartum gift a self-employed mom could have ever received! I’m so thankful every day for the power of Pinterest.
Beyond my personal results, every single one of my students who has implemented my lessons and strategies has had amazing results as well.
In fact, I’ve seen students outperform me really quickly!
It’s not uncommon for students to go from zero to over 100k monthly viewers in the first month. Beyond that within 6-weeks everyone is actively seeing massive traffic to their site, adding to new people their email list on autopilot and has made AT LEAST one sale as a result.
Honestly, my biggest piece of advice for beginners is learning the strategy and be clear about what your goals are.
I see a lot of people actively growing their account, but if it doesn’t actively lead to their bottom line in some way I think it’s a waste of time and energy. And it makes me so sad to see new business owners try it without an understanding because they ultimately give up thinking it’s not for them. When in fact it’s exactly for them and it’s a crazy powerful tool. If they knew how to use it properly.
I’ve found that being crystal clear on who you’re trying to attract and knowing exactly what you should share to attract that person is key.
It’s absolutely essential that people know what to expect from you and you know what your followers want to see from you. That includes not publicly pinning recipes or DIY projects if that’s out of your brand scope.
This all depends on what your brand and business are all about. I’ve heard people say things like, “red performs well.” Well…I think that’s a bunch of BS.
The key is attracting your ideal customer base and if they hate red because they’re die-hard minimalists and only want to look at neutrals, that doesn’t make any sense. If you want traffic you need to know your customer, understand their desires and share pins that reflect that.
I like to stay consistent and on-brand. I think that’s essential.
My feed is full of pins that work with my boards so that it’s easy to share new content. And in terms of my own pins, I’ve found what works really well for me — so now it’s all about rinse and repeat. I’d rather not reinvent the wheel if I don’t have to.
Other than my own account and my student’s profiles, I actually don’t spend much time looking at other accounts. I’m a get in and get out kinda girl at this point. But maybe that comes with running a small business and juggling 2 small boys (with another on the way!).
One thing I do see people teaching (and doing) a lot of is text heavy pins.
Things that have huge blog post titles and things of that nature. While I understand why and I see where that came from I actually really dislike it. As a visual person, I don’t want to clutter up my beautiful feed with things that look like an infomercial. In my opinion, it’s way better to visually communicate and provide minimal text on the pins.
The other thing I don’t subscribe to is groups, I really dislike them and discourage my students to use them as well.
As someone who believes strongly in the power of branding and sharing beautiful quality work, you can’t control what your followers see if you’re participating in groups. I don’t take follows lightly and I care too much about my followers to expose them to content I don’t personally approve. My feed is beautiful and purposeful and I want to keep it that way.
Want some of Libby’s best Pinterest secrets for free? Sign up for her next free class here: How to grow your audience and make more money on autopilot using Pinterest!