A lot of the members of the community ask us how to create a recognisable style for your Instagram.
Followers you get by having a nice account and a recognisable style. But how do you make your pictures on Instagram recognisable?
One of the easiest ways you can take great pictures is by using similar styling.
This may sound like you may end up making your pictures almost seem repetitive, but it really doesn’t. By taking photos in a way that is very personal to you, it is much easier to create this sense of individuality. You don’t always have to follow this theme you create, think of it more as for how a majority of your pictures will be styled.
To decide on this theme of yours, my best advice would be to look through Pinterest, magazines, food blogs or Instagram, and see what is common between your favourite photos.
Here are a few examples of what to look out for:
- Styling: Minimal or cluttered? As the props very modern or are they more vintage charity shop?
- Photography angles: Is it in a flat lay? 45° or 90° angle? How zoomed up is it?
- Focus: Is the main focus the only thing in the photo, or is that bowl of quinoa porridge surrounded by walnuts, raspberries and cinnamon sticks in the setup?
- Lighting and backdrops: These do vary, some prefer white backdrops, clean and crisp natural lighting. Others like a really dark set up, moody lighting. Something to look out for is bokeh, which is when you take pictures with a very shallow depth of field.
- Food plating: Is it very avant-garde, five-star-restaurant-worthy? Or is it very rustic, messy, Jamie-Oliver-style? These are two extremes of a spectrum, but find out where along this spectrum you lie.
- Props: Whenever you are out, keep an eye out for plates, cutlery, placemats, jars et cetera that fit your theme. If you like vintage props, try eBay, Anthropologie, charity shops, your grandma’s kitchen. If you like clean, modern styling then think crate and barrel, IKEA.
- Apps: Apps are all very important in your theme because they take up the entire post-production process of your photography. Apps like VSCOcam, Afterlight, Snapseed are all quite popular now, but just have a browse through the app store and fiddle around with what they have to offer. I like to use Lightroom and Photoshop when I edit on my laptop.
These programmes can all somewhat change your photo a lot more in terms of white balance, exposure, clarity, saturation, grain, and you can also add filters. All of this jazz will create a really unique look.
Try to follow blogs with a whole variety of different photographic styles, just so you stay exposed to everything out there. And that you stay inspired, which is, probably the most important thing as a photographer.