Putting groups on the map with the new feature for business pages
As you may have seen from our membership, Facebook Group have become an invaluable tool for brands and influencers alike. If before Facebook allowed you to hook up your page with your group, now some pages are able to join Facebook groups, and comment and interact within them as a business Page.
Currently, the ‘Allow Pages to request to join as group members’ is active by default, so unless a group admin has chosen not to let Pages join, Pages included in the test pool should be able to join most groups.
As mentioned in Social Media Today, when asked about the reason for the update, Facebook replied: “We’ve heard from people that engaging with public figures, non-profits, publishers, and businesses in a more intimate setting can be meaningful. We previously launched the ability for Pages to start Facebook Groups so that they can engage with their communities. We are now testing the ability for Pages to join existing Facebook Groups as well.”
The featured, shared by Matt Navarra, could be another way for businesses and influencers alike to compensate for the loss of reach and Facebook’s new algorithm. It also allows brands and influencers with a Facebook page to gain awareness and momentum, as well as separate themselves from the crowd by keeping up with Facebook’s new trends.
Pinterest’s new ‘shop the look’ functionality is out
Did you know that Pinterest’s growth rate is faster than Twitter and Snapchat combined? With now over 250 million active users, Pinterest is the next platform to watch for influencers and brands alike (we discuss the benefits of Pinterest in length in our membership).
We’ve been saying this for a while now, but Pinterest is such a great platform to encourage people to shop – a report from earlier this year showed that 90% of weekly active Pinners use the platform to make purchase decisions (remember all those pins about Swiss cheese plants?), and 78% of Pinners say content from brands on the platform is helpful.
The option, first tested with a selected poll of accounts, is now open up to all business types. This, coupled with the platform’s recent recommendations updates, has resulting in a 25% increase in impressions for ‘Shop the Look’ Pins, it certainly makes sense for brands to be looking into the option, and considering how they might be able to use it to advantage.
‘Shop the Look’ Pins are one of Pinterest’s first eCommerce functionalities. The pins add small dots to the Pin image when expanded: when users click on they’ll get more information about the products highlighted, with additional prompts to click through and make a purchase.
Could Pinterest be the future of influencer recommendations and brands’ growth? Only time will tell.
Could you apply for your next job with a tweet?
We know what you are thinking – what on earth are you talking about team? Well, Twitter seems to have a clear idea of what the future of recruiting may look like:
“New data suggests savvy millennials are increasingly turning to Twitter for a direct line into potential employers. #Jobs has been one of the most popular UK hashtags in the past year, amassing more than 3.3 million mentions since August 2017. #Hiring was also one of the top UK hashtags, as employers engage in this conversation alongside job hunters.” (Twitter’s UK )
Twitter UK is launching a new #OneTweetCV campaign, which it will use to select five young jobseekers for a work experience opportunity at Twitter’s London HQ later in the year.
How can you apply, you may ask?
“To apply for the role, applicants simply need to Tweet using the official hashtag — #OneTweetCV. You’re encouraged to get creative, making full use of Twitter’s range of features (E.G polls, GIFs, videos, photos, Moments).”
Yes, your next GIF may be the key to open the door to a brand new opportunity. Needless to say, the campaign is more than a clever stunt. Twitter UK has reported they are merely following a trend that is already there: “Our research suggests that 18-24-year-old’s are increasingly ditching traditional job applications in favor of approaching companies via social media. Around half of those we surveyed liked the idea of using Twitter to apply for jobs rather than writing a CV. What’s more, 70% feel that CVs don’t allow them to show employers who they really are.”
Keep it concise, clear and creative and test your creativity – you’ll never know what opportunities may arise!
Looking for a career change can be scary. Make sure you check what you need to know with our article by Jo Green.