“Readers expect the news they care about to come to them”
Tessa Muggeridge, Newsletter and Alerts Editor for The Washington Post.
When newsletters first arrived, they became a daily or weekly option for readers, as they could sit back and wait for their arrival. You signed up with an email address on a website, whether for news or deals or summaries and got an email sent right to you.
Long before the days of social media, this kind of personalised delivery was an exciting prospect, quite different from the top-down distribution of information we were then used to.
But with the arrival of blogs, then aggregators, then social media getting one more tidbit in your inbox started to seem pointless, especially when you could get more than you ever needed simply by checking just a few sites.
Let’s be honest: with so many emails flooding our inboxes every day, and an average open rate for brand emails at only 25%, it’s hard to filter out the useful information over the noise.
Access to online sources of ideas makes it even harder and more necessary to stay on top of trends, industry news, and more. With countless new articles, emails and social updates by the minute, it can get overwhelming keeping up with it all.
We’ve just done a big email marketing de-clutter: here are some of the newsletters we think you’ll actually read and find useful – other than HBC, of course!
- Planoly: For Instagram news, tips and ideas, and interviews with industry experts
- Well + Good: A daily newsletter focusing on Health and Wellness
- Glossy Co: A daily roundup of all things Fashion, Luxury and Tech
- Digiday: For a daily news briefing from the Digital world
- Sheridan&Co: A monthly roundup of everything you need to know about Retail
- Furthermore (by Equinox): A weekly selection of Wellness trends, tips and ideas, curated by top trainers
- WellToDo: weekly roundup of news, trends and insights from the Wellness industry