Cherry and Paula Francis from SuperFoodLx share with us 3 ways you can naturally enhance your beauty regime.

Started initially by Cherry Francis as an emergency remedy for her daughter, luxury beauty brand ‘SuperFoodLx’ specialises in premium blend dietary supplements and nutrient dense hair and skin treatments. Representing the essence of English elegance and the enthusiasm for high quality health products, the beauty formulations are classic but always contemporary.

The idea for SuperFoodLx was born when Paula, who was living abroad at the time, experienced unusual hair loss and breakage even though she was using products labelled organic and natural. She contacted her mother and asked her to make a treatment for her hair, like she used to when Paula was a young child. A few weeks later, a small pot of oil arrived in the post and within a few days Paula’s hair began to regain strength and shine. This sparked a journey for Paula, where she began learning about what was actually in her products. She found that many of the ingredients in the product she was using were not natural and had little nutritional value. Many of the ingredients were actually serving to degrade the quality of hair! With this in mind, Paula and Cherry created ‘SuperFoodLx’.


Kelp is full of minerals, vitamins, antioxidants and alginates that assist the body’s ability to detox. This is imperative for plump, glowing skin and multiple other health and beauty benefits. A 2008 study conducted by an international team of scientists from all over the world  showed that the form of iodine in kelp can detox free radicals – highly reactive molecules that accelerate ageing.

Try it out with… Kelp & Spirulina Hair, Skin and Nail multi-vitamins

Pomegranate seed oil and Shea Butter

Pomegranate seed oil contains punicic acid, which revitalizes dull strands of hair and increases flexibility. Shea Butter is a creamy, naturally-occurring fat full of healing plant sterols and vitamins A and E obtained from the nuts of the Shea tree in central Africa.

Try it out with… Illuminism Pomegranate hair and scalp pomade

Grapeseed Oil & Olive squalane

Grapes have powerful healing qualities and their oil benefits hair greatly. Grapeseed Oil is used by SuperFoodLx in combination with other nutrient rich oils to create a unique recipe that aids the acceleration of strong hair growth. Our source of grapeseed oil is rich in antioxidants, minerals, vitamins A, B and E and Omega 3, 6 & 9 essential fatty acids. The grapeseed oil used by SuperFoodLx is pressed from the seed of Vitis vinifera grapes, a byproduct of winemaking. Because the seeds are a byproduct of another industry, it has a lower environmental impact. Grapeseed oil has been used for centuries for beauty purposes and the medicinal value of grapes has been proclaimed for thousands of years.

Squalane is a superstar antioxidant that helps to protect the hair and scalp from free-radical damage. It is for this reason that INTELLIGENCE works so well on softening grey hair which can change in texture when pigment is lost.Our choice of squalane comes from olives – unlike some other products who use animal derivatives. We are cruelty free and know that what comes straight from the earth is best.

Try it out with… Intelligence leave in, wash out hair conditioner