A year on from the initial launch of WhatsApp Business on Android devices – which the company says is now being used by more than five million businesses all over the world – WhatsApp has announced an iOS version of its WhatsApp Business app.
Depending on where you are located and the type of clients you work with, you may be already using WhatsApp to interact with customers, especially when providing a service.
Indeed, more and more PTs and coaches use WhatsApp to check in with clients, or book sessions, as well as answering burning questions. However, more and more coaches and professionals, are resorting to a brand new phone number to deal with the lack of work-life separation, as well as complaining about the difficulty in creating boundaries with their clients.
WhatsApp Business was aimed at supporting small businesses and entrepreneurs alike
What does WhatsApp Business allow you to do then? Here are some of the features introduced for the business version:
- Business Profile: Share useful information about your business such as a business description, email or store addresses, and website.
- Messaging Tools: Respond to customers easily with efficient messaging tools — quick replies to provide fast answers to frequently asked questions, greeting messages to introduce customers to your business and away messages to let them know when to expect a reply.
- WhatsApp Web: Chat from your desktop to manage conversations and send files to customers.
As explained by WhatsApp:
Today we’re introducing the WhatsApp Business app for iOS. Like the Android version, the WhatsApp Business app for iOS will be free to download from the App Store and will include features to help small businesses and customers communicate.
Building on the messaging app’s business potential has become a key focus – the Facebook-owned tool is now the most used messaging tool in the world, at more than 1.5 billion active users, which is even more than Facebook’s own messenger platform.
Should you use WhatsApp business? Here are three questions you can ask yourself
- Who are my clients, and how do they like to communicate with me?
- What is the bigger issue I am encountering when it comes to communicating with clients?
- What is my current way of dealing with customer service? Am I being swamped with emails?
In India, Bengaluru-based eyewear brand Glassic has told us that 30 percent of its new sales are generated through WhatsApp Business
There are more than five million businesses using it to support customers, grow their businesses and serve their communities all over the world – it’s going to be exciting to see how this develops in the next 6 months.