With a combined reach of over half a million followers on Instagram, these women plan to use their influence to raise awareness of the many issues surrounding mental health. 

On October 10thWorld Mental Health Day, each woman will post a specially commissioned portrait at the same time, together with one of the many statistics on mental health and a personal message about their own experiences.

Their aim – to highlight how close our mental and physical health is linked together .

Emily Warburton Adams, who’s own personal story has led her to be an advocate for a better understanding of mental health, is behind this project:

As women in the fitness and wellness industry I felt it was important to harness our collective power for an important cause. We all have an incredible following on Instagram and it felt the like the best platform in which to send a message of solidarity.

We are often seen as women on the constant move, active and to some perhaps an enviable lifestyle. My thinking is that these portraits should try to create a little stillness in a fast world and encourage our followers to stop for a second and read the post.

My hope is that in sharing our own experiences, we take away some of the stigma of talking about mental health issues and encourage those who might be suffering that they aren’t alone and help is out there.

I feel very strongly about the mind and body connection and the impact that the right fitness (for you) can have on your mental wellbeing.

This can be promoted more and those within the industry are in the best position to do this, especially as they have usually been through the experience themselves.

From the age of 13 I suffered from Eating disorders and depression, then more recently anxiety.

I am fully recovered (for 2 years) but with recovery the main thing is managing a condition rather than it just disappearing. There’s a big connection with your body and mind and it’s important for me to feel good in my body and stay healthy for my mental health.

Every influencer is sharing their own experience and statistics on the subject.

Here are a couple that I feel are poignant:
1 in 4 people suffer from a mental illness.
Picked because it’s a hard hitting figure and it hopefully promotes that fact that you’re not alone with suffering.
36% of those who believe they could have a mental health problem don’t get help.
Showing that working on making people feel like they can reach out for help is important, while also making help more accessible.
The mental disorder with the highest mortality rate is Anorexia.
I think it’s still seen too often as fashionable, or as a teenage fad when it’s in fact extremely serious and has long term side effects.