Today we explore how to make the most of Instagram stories.
Like they did with photo and video sharing, Instagram is now using stories to support businesses and engage in conversations.
As a business, you can see insights for your Instagram story by simply heading to your profile and select the Insights icon in the top right corner. When you open your business profile, impressions, reach and other metrics related to your stories will be included in your Instagram Insights under the Content heading.
Instagram Stories for Discovery
When Instagram added the suggested Stories section to the top of the Explore page last year, they introduced a new way for people to discover content on Instagram (which means it’s essential to optimise your stories).
In the last 8 months, Instagram has added new functionalities to stickers, such as the ability to see location-based stories on the Explore page, and the ability to search for stories by location and hashtag.
All right, let’s say as a blogger you are ready to buy into the ‘next best thing’: how can you make ‘Instagram stories’ work for you?
The positive of this is that Instagram is already one of the main channels for bloggers worldwide – so you can easily reach your followers in a more personal and ‘behind the scenes’ way. Especially if your Snapchat count is still slowly increasing, you have another opportunity to get up-close and personal with your audience
Remember a ‘story’ disappears for good after 24 hours – however, even if you post a story at a time when the majority of your followers are asleep, they’ll still be able to see your story at the top of their feeds when they wake up.
When it comes to the stories, you have more filter options (hooray!) and there are also more options with the drawing tools – you can make your drawings look like neon lights – which does have its appeal, let’s be honest.
You can click on the little bubbles at the top of your app, or even access stories through a user profile. You can also add links to specific stories – it goes without saying that the ability to send your followers to specific landing pages from your stories is incredibly useful.
To create a story you can follow four easy steps:
- Tap the plus button on the top left-hand side of your home screen, or swipe left in your feed – yup, you read it right.
- Tap the circle button to take photos or tap and hold to record a video. If you’d like to upload, swipe down on the screen and choose your videos or photos.
- Edit the photos or videos with text or add a drawing. There are three types of pens – the third one makes your sketch look like a neon sign.
- Tap Done to save your story and the checkmark button to share it.
How to use Instagram Stories
- Share a brand new announcement for your blog.
- Organise a flash giveaway for your followers.
- Share before and after posts (your food, editing photos etc)
- Offer sponsored opportunities to brands for unboxing.
- Host a quick poll about upcoming content you want to post.
- Use it to have live 24h Q&As with followers and readers.
- Ask questions for an upcoming live interview on your account.
- Show the of/behind the scenes of a recipe/workout.
- Create announcements for your latest posts.
- Share testimonials or quotes created with Canva.
Simply share moments of your everyday life – from the adventures of your cat to zoat-prepping in the morning.
What about you, how are you going to use Instagram stories for your blog? Check in our membership to see our tutorials to make the most of your Instagram account.