Today I am going to share with you some insider tips to help you send more effective emails to your audience.
Emails are such an important part of your marketing and communication strategy as a blogger, so if you are not already on board with what I like to call ‘the mighty chimp’, you definitely want to get yourself up to speed. Once you have subscribed to Mailchimp, there are a few tricks to make turn your emails into a traffic machine (that sounds cool, right?).
If you are still lost, join our lesson on how to get started with a newsletter to set up your first newsletter.
1. Make emails valuable to your readers
Inboxes are crammed with emails these days – it’s a fact. If you want people to love your emails and actually open them, find out what it is they really want.
This is also key when it comes to your posts (duh), but you need to make sure that your emails provide exclusive content as well as highlighting your best posts.
If you only send out sporadically and inundate people with promotional emails asking them to buy something or join your events they will be more likely to unsubscribe. Your audience will naturally ask themselves “what’s in this for me?” – ultimately when you are creating your emails, it’s about them and not you.
2. Keep your emails personal with an easy trick
You can personalise your emails by adding in a field code so that your readers’ name is pulled into the text.
This is great when used in the introduction of your email and can also be weaved a few times throughout – I tend to do so, to keep the reader’s attention high. In Mailchimp the default code for adding in a person’s first name is *|FNAME|*. It’s essential that when you set up your MailChimp signup forms you make the first name a required field. This way you’ll always have a first name to address your readers.
3. Always have permission to add people to your list
Adding people to your list because you got their business card or they purchased something from you is really cheeky – and even though I do love being cheeky, I highly discourage this when it comes to adding people to your list.
Especially now with the GDPR, you need to be wary about adding people to your list. Even if all that you are doing is collecting or storing email addresses, if those email addresses belong to EU citizens, the GDPR likely applies to you.
4. Check that your email is mobile responsive
This is a golden rule. If there is ONE thing you can get out of this post, is that you should always make your emails mobile responsive. These days around 60% of people read their emails on their mobile or some kind of handheld device. So when you set up an email newsletter or are looking for a provider to use, make sure they offer mobile responsive templates. Here at the HBC we use and recommend MailChimp as they offer a great variety of mobile templates.
When you are designing your newsletter, you will see a pre-header section, don’t ignore it! When people open a newsletter on their mobile, this pre-header snippet of text will be the first thing they see so remember to change the ‘this is a preview of some text you dummy‘ (ok, that’s not exactly what it says, but you get the point).
5. Keep an inspiration file
I’m sure that you get emails from bloggers and influencers that you love. I create an email folder in Gmail with my favourite newsletters, and we store screenshots and scribble ideas of what we have learnt from them.
It might be the design, the content or the subject line that draws you in. You could come up with a writing style guide, a list of engaging subject lines and design elements that you have loved. If you know that your readers are in the same sphere as the people you admire, your emails will benefit from some good old testing I can guarantee.
Want to know how to set up your newsletter, the frequency of your mail-outs and the beginners’ steps to Mailchimp?
Don’t forget to check our lesson on how to get started with a newsletter to set up your first newsletter.