I’m Dave Chesson and when I’m not lightsaber dueling with little Jedi, or sipping tea with princesses, I’m testing new book marketing tactics, and helping authors improve their book sales on my website Kindlepreneur.com.
I’m also the creator of KDP Rocket, a software that helps authors see what’s really going on in the Kindle marketing, and thus pick better keywords and categories to help them sell more books.
I’ve worked with multiple New York Times bestselling authors like Ted Dekker and the marketing team behind L.Ron Hubbard, as well as top writers like Pat Flynn and Jeff Goins.
To help all writers learn the art of book marketing, I created Kindlepreneur as a free source for authors with the sole goal of giving you everything you need to take action, and see results. I love writing technical how-to articles and product reviews so be sure to check them out, as well as my YouTube channel.
There are many great authors who can weave incredible stories and share information that can be life-changing.
However, due to an outdated publishing industry, and a seemingly crowded self-publishing industry, those authors have a hard time being able to get their book to rise, and be present in front of the right readers. Sadly, you can’t just write a good book and that be the end of it. You have to work to market that book. This is where Kindlepreneur comes it. My articles are all designed to help an author understand the marketing side to books so that they will have the knowledge, tools, and experience to get their book in the hands of the right people.
Did you get a publisher/agent for your book or self-published?
No. Most publishers will only sign authors they know will make them money and be worth their time and resources. This is because you’ve already succeeded in selling your own books, or have a large email list or social following. However, if I already have that, then why bring them in? As a self-publisher on Amazon, I get 70% of all sales. If I went with the publisher, I’d get between 15-30%. They’d need to convince me that they’d be worth that loss of 40-55% in order for me to sign.
How did you make sure you kept yourself accountable whilst writing your books?
Thinking that you can just set time aside for writing is usually why many people fail to finish their books. Instead, I made my 5-7am every morning my “writing time.” Nothing got in the way of this. Also, to ensure I’d get up early for this, I made my own rule that I couldn’t have coffee that day if I didn’t do my full writing time. Let’s just say I never missed a day!
What piece of advice about book publishing do you often hear that you disagree with and why?
Be everywhere and do everything. No one has time to do that effectively. Usually what I see is that an author develops a certain skill, like Facebook ads, or platform, like a blog and they work hard on using those things to drive sales. Through this, they are more effective and efficient with their efforts. That’s not to say that they don’t do other things, but using the 80/20 they employ this just right.
What is the most worthwhile investment (time, energy, money) that you have made?
While not only writing, I devoted equal time to learning how to market online. This provides invaluable insights…not only for my first book but every book since.
What is the most challenging aspect about marketing a book, especially on Amazon?
Fear of the unknown.
Many authors are fearful of putting themselves out there or are also fearful or where to start and so they do nothing. This fear of failure can cause paralysis and loss of learning.
I say “fail forward.” Get out there, try, learn and experience. Your next book or launch will be even better.