Over the past year, Instagram has introduced a series of shopping features, including product tagging and links directly to e-commerce websites.
However, believe it or not, it’s time for the Gram to really step up the game.
Over in the US, Instagram is finally debuting the ultimate conversion tool: the checkout.
If anyone asks, you heard it on the HBC magazine first.
The new tool lets consumers pay for products in the Instagram app, and they are using 23 brands such as Nike and Adidas as part of closed beta to trial this new feature.
According to the elves at Instagram, 130 million people tap on posts to see the shopping tags and where products are from – and in order to make this seamless, users will see a “checkout on Instagram” button appear when tapping on those tags (TechCrunch)
You will be able to either save payment information on the app, entering it during checkout or paying with PayPal.
An Instagram spokesperson confirms to TechCrunch, “We will introduce a selling fee to help fund programs and products that help make checkout possible, as well as offset transaction-related expenses.”
Brands are only receiving contact information and shipping addresses, but Instagram is also offering an option for consumers to share their email. Instagram is working with partners like Shopify and BigCommerce to roll out the experience.
Making shopping part of Instagram’s strategy
Smart business move, you say? I can only agree. It’s all about meeting the consumers where they are: “We started using product tags to make shopping more convenient for our customers,” agreed Warby Parker co-founder and co-CEO Neil Blumenthal. “Checkout takes this experience one step further, making it even more intuitive and seamless for people who have discovered products they want to purchase instantaneously.”
What are your thoughts on the new Instagram Checkout feature?