Are you looking to learn more about Instagram? Don’t forget to join us on Thursday for our Instagram Strategy Talk.
The term “Shadowban” is not as new as we are brought to believe – in fact, it has been around since 2006: Twitter announced that they are filtering out abusive tweets on its platform by applying a sort of temporary “time-out” on users who broke their terms of service.
This is a pretty damn good way to explain what shadow-banning is. The catch is, back in the day, Twitter used to inform their users about it.
Administrators of social networks use shadowbanning to limit the effect that spam has on their communities, and limiting the benefit of posting spam to the spammers themselves.
Of course, in recent years, this has caused quite a few issues – as reported by us as well back in 2017.
Whether you are choosing the wrong hashtags or using a scheduler, there could be quite a few reasons why you have been shadowbanned.
Users will go about posting on their favorite social media sites as normal, but their posts will not be seen by others (or an audience determined by an algorithm).
On Instagram, when a shadowban is implemented user is not informed.
Shadowban means your Instagram posts from users who don’t follow you, which can be an obstacle to growing your account and getting more followers – and you would not even be able to track that. Basically, the shadowban is Instagram’s attempt to enforce their platform rules and discourage unfair and spammy posting tactics.
As Instagram has not released an official guide or response to the matter, we have to rely on suggestions, implementations, and advice from the World Wide Web.
If you normally receive 250 likes a day and suddenly experience a massive drop, you may have been shadowbanned.
Other red flags may be:
- A drop in engagement
- A drop in impressions
- A drop in reach
- A drop in comments
How to find out if you are a victim of Instagram’s Shadowban?
There are a few ways to check this.
A third-party Instagram shadowban checker is the preferred solution, though it has a questionable reputation.
In fact, many people who used this test have reported that after checking manually, their account was in fact not shadowbanned.
The alternative may be a bit more laborious though: you’ll have to check if your posts appear in hashtag searches.
To do this, create a new post on Instagram and include 2-3 unpopular hashtags in the caption, and other 2-3 unpopular hashtags in the first comment. And check if your post is seen on that account.
Another solution includes searching for one of the hashtags included in your most recent post, as well as checking individual insights for posts. If you can’t find your post in the search results, you’ve been shadowbanned.
How to Remove the Shadowban From Your Instagram Account
Overcoming the Instagram shadowban requires you to make some quick adjustments to your existing posts, and modify your ongoing posting practices.
It can be a good idea to take mini Insta-vacation (½ days) as well as deleting any hashtag from your most recent posts. Also essential to drop the number of hashtags per post, as well as steering away from the maximum number allowed (30).
For some users using the same set of hashtags continuously have been the cause of shadowban. If you’re continuously using the same hashtags this may be a red flag as well. Have 10-20 different combination sets and use them with time instead of same one every time.
Another recommended practice is to place your hashtags in the post, NOT in the comments–keep your post looking clean by adding white space between the copy and hashtags.
To make up for the apparent “lack of impressions” from non-followers, it could be worthwhile focus less on hashtags and more on engaging with your feed as well as you explore tab.
Overall do not despair. We all know Instagram is a great tool for influencers, but it should not all come down to likes and followers. Use this as an opportunity to step back and re-assess your overall strategy – and maybe reclaim a day off.
Are you looking to learn more about Instagram?
Don’t forget to join us on Thursday for our Instagram Strategy Talk.