Before you start hyperventilating in a brown paper bag, read on.
Can hiding your likes really help your self-awareness and confidence? What does this mean for influencers working on Instagram? Is this going to be detrimental?
As reported from F8 2019, Instagram is officially testing hidden likes with a percentage of users in Canada. So, none of your followers can see your likes, but what about you?
Rest assured, you will still be able to see how many likes you’re getting on posts, even if your followers can’t – the number won’t automatically appear under your post, instead, you will have to tap “others” under your post to go through to the total number of likes.
The “hiding” of like counts seems to be purely about helping users share more authentic content without getting caught up in the competition.
Zuckerberg said as much during his keynote, stating “We want people to be less interested in how many likes a post gets, and focus more on connecting with other people.”
Being able to step back and create content for the sake of creating content, rather than for the likes and the reach can also positively impact our confidence and mental health – instead of clinging onto the numbers as much as before.
This is why more and more influencers and brands are outsourcing influencer marketing to a very specific platform in order to clearly calculate ROI and results from a campaign.
The truth is, Instagram hiding likes means we can focus more on the quality of your content and overall engagement, over one single number.
If you are looking to monetise your content or work with an influencer, start working with influencers with the intention to create a relationship based on the quality of their content, which is something that we put at the forefront of what Whole Influence is about.
Just in case you are reaching for that brown paper bag again, don’t worry: this test doesn’t mean that likes are going away for everybody, and it will likely be months before we hear anything more about how it’s performing.
Nevertheless, it’s time to start thinking about how much time and thought we are investing in our likes, and whether hiding them could set us free and bring joy back into our content.