A few days back, the Verge reported Instagram is apparently testing a feature where users can hide hashtags from their posts – and that almost broke the internet.
As Twitter user Jane Manchun Wong leaked in this screenshot below, Instagram appears to be testing a new option which would enable users to add hashtags into a separate field on their posts, outside of the main caption.
This was a feature bound to happen: people have been trying to work out the most effective, non-intrusive way to add hashtags to their Instagram posts since forever. The true question is: are hashtags really THAT important?
Instagram doesn’t really publicly talk about how many people browse hashtag feeds compared to viewing their home feed or watching stories, but the ‘explore’ tab in the app has always been there for a reason, and we’d imagine that’s because people actually use it.
The pro seems obvious: the option of hiding hashtags would leave your carefully crafted notations clear and focused on the subject of the image, while also ensuring the relevant tags are still applied to help maximise reach.
The only con could be argued as such: without hashtags in captions, how can people browse new hashtags in the first place?
Will this actually be detrimental to the discovery of new accounts and the proliferation of hashtags themselves?
As the feature is still only testing, we are looking forward to seeing how this evolves and develops before it goes live.What do you think: yay or nay?