Big news from the Insta-world. News that our own community has welcomed with roaring celebrations, if we may add. Instagram announced a new policy that will block, and sometimes remove, content promoting weight-loss or cosmetic procedures to younger teens.
We want Instagram to be a positive place for everyone that uses it and this policy is part of our ongoing work to reduce the pressure that people can sometimes feel as a result of social media – Emma Collins, Instagram’s public policy manager
Unrealistic “get thin quick” promotions will be taken down and young people will be restricted from viewing some posts related to dieting and cosmetic surgery if they have an incentive to buy.
Users will be able to report posts they think to violate the policy, and Instagram will review them to decide whether they need to be restricted or taken down.
Making a positive impact on the younger generations
As we truly believe creators and professionals should take responsibility for the content they share online, we are 100% behind these upcoming policies.
“We’ve also gone a step further where young people are concerned and the action that we’re taking for under 18s is that any branded promotion of weight loss products or undertaking of cosmetic procedures will be restricted so under 18s won’t see them” shared Collins.
The announcement comes after Jameela Jamil had discussions with Instagram for months about protecting young people from harmful information.
Speaking about the policy changes, Jamil said: “This is a huge win for our ongoing fight against the diet and detox industry. Facebook and Instagram taking a stand to protect the physical and mental health of people online, sends an important message out to the world. As someone who struggled with an eating disorder for most of my youth, I’ve personally known and suffered the perils of the devious side of the diet and detox industry. A focus of our advocacy since inception, it is a proud day for “I Weigh” and a day of hope for our generation, who deserve respect and protection from the celebrities and influencers that they follow.”
Facebook and Instagram taking a stand to protect the physical and mental health of people online, sends an important message out to the world. – Jameela Jamil
It’s refreshing to see Instagram has taken a stand against diet tea culture and quick-fix weight loss promoted by some influencers and celebrities. Influencer and author Mel Wells shared on Instagram: “I am so happy for our future daughters right now.”
The wider community has echoed the sentiment, which proves how involved and supportive the wellness community can be overall. Instagram will roll out the additional reporting functionalities over the new few weeks that will allow users to report a post if they think it is in violation of the new policy – and we truly cannot wait.
Read more about Instagram’s efforts to support their users’ mental health and wellbeing, including hiding likes on the platform.