influencer marketing is the practice of connecting your brand with online influencers, who then market your business to their followers.

Usually, these online influencers are people with a big social following, normally on at least two major platforms.

Influencers work even better when they are in your niche market.

It opens up an entirely new world for companies to connect with increasingly aware audiences in ways that are more natural and relatable


For example, there are online influencers who connect with people who want to better their culinary skills, others are nutrition experts, while others are specifically in touch with the millennial generation. This explains why you see your favourite celebrity posting photos of products they love on Instagram, for example.

Influencer marketing is one of the most promising and underappreciated disciplines in the digital marketing mix. The notion of engaging people with the capacity to influence desirable audiences is not only attractive but can also be incredibly effective when managed properly.

Whether you are introducing a new product or announcing an end-of-season sale, influencer marketing is one of the best options to increase your sales.

This works because your target market will trust recommendations from an online influencer, especially if it is someone they look up to.

Influencer marketing is a new way of looking at leveraging influencer relationships that is long-term, mutually beneficial, and authentic to the brand.

5 Key Trends from 2017

Both brands and bloggers can thoroughly see the benefits and the overall experience is much more personal and genuine. Take one of our bloggers, right after one of our latest campaigns:

“It was lovely working with a brand that clearly has a passion for bringing a quality product to the market. I was so impressed with how quickly the product was delivered, how well it was packaged up, and the social sharing and interaction was also very much appreciated. I have had to deal with brands in the past who have rather annoyingly gone quiet once they’ve got what they needed from me. This was very much NOT the case with them. Oh, and of course, the product was mega, mega tasty and I’m glad I was given the chance to try it!”

  • You can lead your own campaign, creating a new relationship with target influencers, following the industry standard for marketing and advertising, paying influencers et al.
  • You can get support from an agency/company that you feel has a range of influencers that would advocate your brand, as well as dealing with red tape.

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