When it comes to being in touch with your growth and being able to fully assess what changes in business, it’s essential to take the time to review your year and your performance. So, why should you run a 90-day review?
One of my best tips, when it comes to reviewing progress, I believe in the power of 90-day and end of year reviews.
As a company, we run 30-day reports, weekly updates and 90-day reviews (also known as quarterly reports). We also take a full day for the end of year reviews – check out how one company plan the new year effectively.
These times are incredibly important for small teams, yet you can easily run a review on your own. Here’s how to run a 90-day review…
What were your goals?
The first step is to remind yourself of the goals you set for the last period (quarter or end of the year), and see how much you’ve achieved – yes, this implies you took the time at the beginning of the quarter to do so.
Some people use mood boards to help them with this, laying out their goals in a visual way – I recommend you heading to Etsy for inspiration. You can also create a Pinterest board for this, but it may be a bit advanced.
On top of visual moodboards, you should also look to look at your KPIs and goals.
Do not worry if you have not done this before, you can get a quick step-by-step from us at the end of this article.
Once you’ve run through your goals for the past set period, create two areas: one for all the things you’ve accomplished, and one for everything that’s still a work in progress. This can be done on a mood board or just in your favourite notebook.
Ask the right questions
Now, take a look at everything you’ve accomplished, and ask yourself some questions. You can’t move forward without first looking back, so it’s important to spend some time reviewing your progress in its entirety.
Some valuable questions include
- What do you want to do more of?
- What do you want to do less of?
- What worked?
- What didn’t work?
Now it’s time to look at the other pile – the things you haven’t achieved just yet.
Try asking yourself some of these questions
- What prevented you from achieving your goals?
- What did you spend your time doing instead?
- Is it something you still want to achieve?
- What are you proud of?
Time to reflect
Make sure you take the time to write down your answers and reflect on patterns. I like to use highlighters, coloured pens, mindmaps and bullet points to clearly outline the growth and the pain areas. Do not skip this step, as it will help with the two final steps in how to run a 90-day review.
In order to track your growth for the following period, you need to define what growth means to you (yes, I am talking about setting SMART goals). If you have not set goals or KPIs before, here’s a quick summary for you.
Setting goals and KPIs
SMART goals are great, yet not much will be achieved if you do not start converting them into effective KPIs – also known as Key Performance Indicators.
Let’s say your next goal is to triple your course sales – what does that actually convert onto? Is it 20/30/60 sign-ups?
What is your timeframe for this?
I want to add a note about the very elusive “brand awareness” goal (yes, a certain acquired British sarcasm just emerged).
To me, brand awareness means everything and nothing. Personally, I find brand awareness being a very lazy metric (or lack thereof). Brand awareness can mean a variety of things including:
- engagement rates
- follower growth
- newsletter subscribers
This is just to name a few. The sooner you get clear on your KPIs, the sooner you can create a system to review them. Anything that tracks your performance is a KPI after all.
This is a very important step (saved it for last), one we do not focus on enough. Before planning effectively for the year ahead, you have to first reward yourself for the hard work you’ve put towards your brand, business or blog. Noting down the achievements isn’t enough – you’ve got to shout them from the rooftops! So tell your friends, your family, or share your story with the world on social media.
It’s also important to add any feedback, testimonials or even numbers next to each achievement, as well as some kudos from you to you (eg. YAY me, I’m the best).
This will help set you up for constant and successful growth.
Are you looking to start 2020 in the right way? Make sure you check this article when it comes to your brand strategy to set yourself up for success.