Veganuary is sadly over, but that doesn’t mean the delicious vegan feasts need to end! We’ve teamed up with official sponsors, Oumph!, to help support you post-Veganuary, sharing some mouthwatering foodie inspo over the next two weeks, as well as some tips and tricks on how to continue enjoying vegan food throughout the year.
This week, we hear from Rich, the Head of Campaigns at Veganuary, as he shares his favourite success story of this year’s campaign and his preferred London hang out when on the hunt for gorgeous vegan food.
Tell us a little more about Veganuary
Veganuary is a UK non-profit organisation, inspiring and supporting people to go vegan. We’re dedicated to changing public attitudes and behaviours, while providing all the information and practical support required to make the transition to veganism as easy and enjoyable as possible.
The pledge is taking the world by storm, with over 250,000 people in 193 countries taking part since 2014 (in case you’re wondering, we’re just missing participants from Uzbekistan and South Sudan to complete the set…) and participation has doubled each year since the first campaign. In January 2014, 3,300 people took part. In 2018, it had risen to 168,500! And while the 2019 figures aren’t in yet, we’re expecting a further 300,000 people to take part.
What would you say is the biggest challenge people face when it comes to the end of Veganuary?
I guess the temptation is reverting back to the status quo, which of course is fine if you decide it’s not for you. But if you’ve got through the whole month, without falling off the wagon, then you’ve done the hardest part. 62% of participants taking part in our pledge tell us they’re staying vegan after the month long challenge, and over 80% also say it was easier than they first imagined. So there’s a good chance if you tried vegan with Veganuary, you’ll end up staying vegan! Plus, there are so many quick and easy vegan products out there now, like the fantastic Oumph! range, so it’s easier than ever to make the switch.
What’s your favourite stand out quote or success story from Veganuary this year?
There’s been so many to be honest, but I saw an article in The Times a few days back that said ‘Veganuary feels as if it has reached critical mass’. To a campaigner that’s gold dust, and suggests that your issue is not just a talking point, but has gathered enough people behind it to give it not just credibility but power to influence. I think this year’s campaign has seen us move veganism out of counter-culture and into the mainstream, and that can only be good for the future of our animals, people and planet.
What advice would you give someone looking to continue enjoying plant based food throughout the rest of the year?
Don’t try and do it alone. Reach out to friends, local vegan groups or the Veganuary facebook support group to get informed advice about any questions you have. Most journeys are better with company, and Veganuary is just as much about supporting as inspiring people to try vegan.
Best spot in London for a delicious vegan feast?
We’ve been hanging out as a team at ByChloe in London, a fair bit this campaign. They’ve two great restaurants in London and the food really is a joy. It’s easy for a breakfast visit to merge into a lunch event too.
For more vegan inspo, check out the Oumph! website and don’t forget to come back next week for an exclusive recipe.
See more from Oumph on their Instagram.