Last year, Instagram launched their shopping experience in the US, allowing business accounts to tag products in their organic posts. The feature is now also available in Australia, Brazil, Canada, France, Germany, Italy, Spain and the UK.
With more than 200 million accounts visiting one or more business profiles daily (Instagram Business) shopping was just the next natural step for Instagram: “a multitude of brands have been using the shopping on Instagram feature to connect with customers in a fresh, immersive way – making shopping less transactional and more actionable.”
The first step is, of course, to set your account up as a Instagram business account.
The process to set up your own Instagram shop can be a bit laborious, but it would definitely be worth the effort for bigger accounts with a variety of products.
After you set yourself up, tagging and sharing is pretty straight forward – business accounts can tag a product in a post as well as activate the “Shop” tab on profile, whilst potential customers can easy access all the product information via the Instagram post directly.
It’s still unclear if influencers can use the new feature to promote affiliate products like they would do for Reward Style or ASOS for example. The main point is, the influencer will need o setup the products on Facebook, which may end up being more work than anything.
Other third-party platforms for influencers to look into, if keen on using Instagram for products and affiliate products, would be Shop This Feed or Snapppt (both mentioned multiple times by different sources, but we did not have the chance to test them ourselves).
The truth is, whichever platform you may decide to use, setting up a shop on Instagram can still be a lot of work if you are not a brand with a catalogue of products worth sharing. We feel Instagram will soon find a solution for creators as well.
To learn more about the shopping on Instagram tool, visit their shopping on Instagram page.