If you have been part of the wellness world for long enough, you must be familiar with Gwyneth Paltrow’s controversial brand Goop and some of their products (including crystal-inspired sex toys).
After opening its first store in LA (of all places), it has opened pop-ups in other cities in the US. The Standard confirmed that the pop-up has opened the past month at 188 Westbourne Grove, and it is expected to run until the end of January.
Goop’s arrival in London coincides with their 10th birthday – which is hard to believe, has Goop not only sells herbs, supplements, and accessories, but also launched its own clothing line and its very first homeware collection, Goop x CB2 this month.
Nevertheless, the brand is not exempted from criticism due to its claims – questioning the very core of the brand’s credibility: “Goop advertised that the Jade and Rose Quartz eggs could balance hormones, regulate menstrual cycles, prevent uterine prolapse, and increase bladder control. Goop advertised that the Inner Judge Flower Essence Blend could help prevent depression” a statement reads.
Whichever side you are on, the arrival of Goop in London shows a very exciting development within the industry, but it’s not the only US company setting up base in London.
Peloton new studio opens in Covent Garden
The US spinning colossus Peloton, one of Hollywood’s favourite cycling studios (including Hugh Jackman, Ellen DeGeneres and David Beckham), is to open in the UK with a 20,000 square foot studio in Covent Garden. As well as the London Central studio, six Peloton showrooms will also be opened by the end of the year across London.
In case you are not familiar with Peloton, the company crafted up a very specific programme, including your very own bike (costing roughly £1,990) with users paying a further £39 per month to access classes, stored workouts and floor sessions such as stretching and yoga. Targeting traditional gym lovers as well as boutique gym users, Peloton is looking to take over spinning studios charging £25 per session.
Should London studios keep their eyes open for what’s coming up in January? Only time will tell.