Being on the influencer marketplace means I can clearly and honestly show my information and social stats so that brands know exactly what service I can offer them. The training has given me clarity over how to continue to act responsibly as someone with a platform in the health and wellness industry.
From Marine Biology to Yoga Teacher with Enlivening Elle
We are excited to welcome a brand new member to the ROHWI team: Eleanor Coles of Enlivening Elle.
If you want to find out more about becoming a member of the only certified Registered of Health and. Wellness Influencers, here’s more: ROHWI.
Over to you Elle…
I’m Elle, a yoga teacher, biologist and author of the blog Enlivening Elle.
I started blogging on and off as a hobby whilst still at school, which eventually evolved into writing about yoga, health and recipes. With my background in biology and the environment -I have a first class degree in Marine Biology – I quickly became very aware of all the misinformation in the wellness space, something I had initially fallen for when first becoming interested in health. I started researching and writing myth-busting articles to debunk misleading trends and instead provide positive information.
Around halfway through my university career I began to realise that I wanted to work in the healthcare space. I signed up to my yoga teacher training, and started researching accredited Master’s degrees in nutrition. From here, I began to redevelop my site as a portfolio for what I stand for, and later rebranded to Enlivening Elle.
Branding is absolutely key if you want to stand out in the blogging industry. If you’re started blogging for a personal project, then exploring exactly what your brand is as you go along is absolutely fine, and your readership will likely enjoy watching your progress as you evolve. On the flip side, if you already have a business idea, then you may find having at least a basic vision of your brand sorted before you launch helpful. Blogs with a clear “why” they are producing the articles that they do are more likely to stay consistent and produce inspiring content. The why means you always have a focus to come back on, even when the posts vary in topic and style.
When managing brand partnerships, there first needs to be a benefit on each side -as a blogger, you need to be providing a service in return for whatever they are giving you, whether that is a product, monetary income or something else. One thing I feel is vital, yet often missed, is agreeing conditions before starting a new partnership. It means that both parties know what to expect from the partnership, and should protect you as a blogger as well.
The influencer training scheme has shown me just how clear you need to be about disclosing sponsored posts, making any ad, affiliation or sponsorship clear early on in the post rather than at the end. It has also made me aware of the importance or revisiting posts to check on their accuracy later on.
I am now making my qualifications much clearer, and will be reassessing the quality of old posts to ensure I haven’t posted information that I wouldn’t feel happy to share now.
For me, time management means getting myself organised the night before, whether that is bags packed and food prepped the night before if I’m leaving the house, or just making sure I have a good to-do list. I put this in my diary so I can link it to meetings and work commitments, plus it uses up any white space to save paper!
Find out more about Elle on her Instagram and blog as well as learning about how you can join the ROHWI members here.