We talk to personalised nutrition company, Vive Wellness, about what makes them unique in the wellness market and why they are all about honesty and transparency.
Dexter and Jason are brothers, keen outdoor enthusiasts and have spent much of their working careers in the start-up world both in the UK and USA. This includes starting new businesses from scratch as well as investing in other companies. They like to get involved in companies that can make a significant difference to people’s lives. Dexter and Jason are now working full-time on Vive Wellness to bring vitamins and supplements into the 21st century.
What is Vive Wellness?
Vive Wellness is a health and wellness company offering tailor-made daily vitamin packs based on the unique demands of each customer. We take the time to get to know every customer through an online consultation created by our team of expert nutritionists and dieticians. And because we get to know you we can offer highly relevant guidance as to what might be best for you – and more importantly, why. Your unique vitamin packs are then delivered directly to your door each month in daily packs. So whatever you’re up to, you can just grab your daily pack and go.
What’s your why?
We wanted to bring a level of transparency and honesty to the vitamin market that hasn’t been seen before. We are firm believers that a healthy you is a happy you, and nutrition along with exercise play a key role in this. From our own experience we both found the vitamin aisle confusing and overwhelming. Friends of ours said they would be lucky to visit a vitamin shop on the high street and come out with anything more than a pack of Fisherman’s Friends. We wanted to remove this confusion by letting people easily work out what might be right for them and why.
What do you stand for?
At the heart of Vive Wellness is honesty and transparency.
These values are far-reaching within Vive and relate not only to the efficacy of our products, but the guidance that we give about each nutrient and the research behind it. We want to empower anyone who uses Vive through honest guidance.
What’s your competitive advantage?
Personalisation, education, quality and convenience. We believe the one-size-fits-all approach when it comes to vitamins and supplements is out of date. Nutritional demands change depending on someone’s diet, lifestyle and health goals, so tailor-made vitamin packs seemed like the most logical solution. This coupled with the highest quality products, backed by science and created by experts without the use of any fillers, binders or any other additives, we believe gives us a clear advantage. And then there’s the unparalleled level of convenience with vitamins arriving monthly, directly to your door, sorted into daily vitamin packs removing the need to open endless bottles and giving you the flexibility to take your vitamins on the go. Everyone loves our packaging too, it looks cool to put our VIVE tube on the kitchen counter.
Why will you last?
Since launch we have had an overwhelming amount of praise from our customers who have noticed significant improvements in their health. Every company lives or dies based on customer reviews and we are extremely happy with how well Vive has been received by the market to date. Our longevity as a brand and company will be determined by how good we are at listening to feedback and analysing how people interact with Vive on a daily basis. Our goal is to delight every customer and continuously improve our proposition – and we are constantly learning and adapting to do just that.
What are you most excited by?
We have hundreds of satisfied customers (aka ViveTribers) and like most founders we can’t wait to see Vive grow and become a household brand, knowing that we are making a real difference to people’s health.
What role has social media played in your success?
Social media has had a big part to play in communicating with our audience, especially Instagram. We consider ourselves to be a lifestyle brand as well as a vitamin company, having worked hard to build a striking brand identity and product. This type of design-led product lends itself well to platforms like Instagram and enables us to engage with current and potential customers.
How do you want people to feel when they use your products?
It’s important to us that every customer interaction is not only positive, but also that each customer feels assured that the health reports and guidance we offer is truly personalised. We want our customers to feel empowered and confident in the decisions they make about their health and nutrition.
Biggest challenge to date and how did you overcome it?
Our biggest challenge when developing Vive was creating the technology behind the consultation. We wanted to make our consultation as close as possible to actually visiting a nutritionist in person, which means building some very clever technology. Depending on a person’s age, diet, allergies, intolerances and much more, each individual will take a different path through the consultation being asked different questions.
We didn’t want professional nutritional advice limited to only those who can afford to pay £100+ for a face-to-face consultation.
The consultation we built also had to be easily updated by our team, so that we can ensure it is always up to date with the latest guidance from Public Health England and research studies.
Most useful tool for a start-up?
The most useful tool at Vive HQ is Trello. This is where our million priority 1 tasks are sorted, prioritised and shared with team Vive, so that we stay on track to achieve key objectives and drive the business forward.