At the HBC we are a big fan of sustainable swaps, especially when it comes to different areas of our lives. From the launch of sustainable fashion and activewear Tala to the amazing Stay Wild Swim, collections influencers are being at the forefront of the big change.
With sustainable fashion being such a new and fast-growing industry it’s hard to keep up with the new and noteworthy (which is why we are sharing with you how WE get our very own personal fix). Something to be said, ethical fashion is generally more expensive and less accessible, while so many stores selling normal (with doubtful ethics) fashion do so at cheap prices and on our doorstep.
However, ethical fashion encourages you to support brands who are on a quest for slow fashion, make the effort to be fully transparent about their supply chain, while others try to reduce their waste, or support a circular economy.
Fashion can be fun: go for brands that use recycled materials or use surplus materials to manufacture their garments!
Find out about the best places to get the hottest news about transparent and ethical brands.
Fashion Revolution is a “global movement calling for greater transparency in the fashion industry”. In 2019, Fashion Revolution Week, the annual global campaign calling for a fairer, safer, more transparent fashion industry, was supported by Jasmine & Melissa Hemsley, Wilson Oryema, @dresslikeamum and Stories Behind Things to urgently demand a fashion industry that conserves and restores our environment and gives people, especially women, a voice.
This year it highlighted how the future fashion industry must respect both people and the planet with fair and decent work, environmental protection and gender equality. It also took a clear stand against the environmental threat to our planet by declaring a Climate and Ecological Emergency.
Their Instagram profile is incredibly active, and always sharing insights and (at times shocking) stats about the industry. Just to fire you up about your new exciting swaps.
Know the Origin
Know the origin allows you to shop honest transparent brands in one place, by discovering the ethical impacts and origin behind all our clothes. From women’s shirts and dresses to men’s swimwear and hoodies, the brand also reaches out into the eco-friendly homeware market with zero waste sets, bathroom, living and kitchen products.
Catch them at various UK-based pop-ups throughout the year, join one of the amazing talks and panels or follow them on Instagram (Know the Origin) for the latest ethical brands from all over the world (as well as their very own signature collection).
Ethical Fashion Guide
An amazing directory run by volunteers, Ethical Fashion Guide was created to help you to pick brands matching your ethics requirements, while not sacrificing style. From a well-updated blog to a directory full of a different variety of brands (including menswear, accessories, and shoes), Ethical Fashion Guide provides daily inspiration – I personally love scrolling through their Instagram and discover new accounts to follow!
The Good Trade
If ethereal aesthetics are your thing, you are going to love The Good Trade. Don’t let the look fool you, though. The Good Trade’s founder AmyAnn Cadwell started this ethical platform long before sustainable garments were cool. With business blogging experience under her belt, it was during graduate school that Cadwell launched The Good Trade. At the time nothing more than a digital platform aimed to become a resource for conscious consumers in late 2014. With a demographic that is primarily female millennials, The Good Trade has grown over the last five years to become a leading online destination for sustainable fashion and a conscious lifestyle. Bookmarked.
Good on You App
Just like you can rank products, makeup, and even sustainable brands on your phone, it was about time someone created an app for ethical fashion brands. I downloaded the app myself, and I was pleasantly surprised to see a variety of rating criteria for each brand.
The criteria include labour, environment, animal and overall ranking, as well as a link to guy garments. All categorised thoroughly in the menu. The app also features a highly updated blog and offers (as well as a feature to bookmark your favourites!). I am obsessed.
Looking for brands we love and trust? Check out these six amazing companies creating incredible products that look gorgeous and (bonus alert) are amazing for the environment.