We are so proud of our HBC food, fitness and health influencers, professionals and bloggers working within the health and wellness world. But we often wonder what goes on behind closed doors? This behind the content series delves deep to reveal the story behind the posts, the thought behind the pictures and lessons they’ve learned along the way. Now it is time for fitness and nutrition enthusiast, Camille.
Camille Lola Fit is a little Frenchy who moved to the UK years ago. She has a true passion for fitness, nutrition and wellbeing and love to share her knowledge using fun, colourful & truthful content. She spends most of her time creating as her full-time job is a content manager. Her mission: helping people become the best & healthiest version of themselves.
If you could share with us who you are and what’s your mission, what would you say?
I’m Camille Lola Fit, little Frenchy who moved to the UK for an internship (part of my masters) and I had no intention of staying. I joined a great nutrition & supplement company near Manchester and completely fell in love with the nutrition, fitness and sports world.
That’s when I knew It wasn’t just a job but my PASSION.
Even though I’ve been doing fitness for the last 6 years, here I’ve learnt how important nutrition was for our health and goals. I’ve been writing content about it since then for multiple brands, and my love for content and fitness is still growing strong.
Today my mission is to transform and improve lives. Even though my impact is little I know that some people need guidance in order to push through their limits to become a healthier and happier version of themselves.
Would you consider yourself more of a blogger or an Instagrammer?
I do consider myself more of a blogger, mostly because of my job and the fact that I write content every day for myself and other people. Read more on Camille in the move online.
I do love Instagram though, but it’s just a side platform where I can present myself and my work a bit differently – have a look at Camille Lola Fit.
How do you choose the content that goes into your accounts?
I have a background in SEO (search engine optimization), so I do a lot of research on what people are looking for. What question they are asking on google search/ on the web in general.
I also ask my Instagram followers what they are interested in and this gives me a lot of ideas most of the time.
Lastly, I like to talk about things that come up on the news or nationals day etc as well as fitness in general. I find this quite enjoyable.
What is the process behind each post you produce?
I will write a very big block of content. Then I go through and separate it into important sections. A big part of my writing is research-based because I don’t want to communicate false information or news. That is very important. I’m not a scientist, but I know where to find their research! Read more about the importance of credible information.
If you read my work, I do make some mistakes in English but I think it’s quite funny. I write like I speak.
What has been a career highlight so far?
When I worked for the Europe Number 1 Nutrition Brand I grow the French blog traffic from 5k visits per month to 600k visits per month. This is my proudest moment I have to admit.
Can you share a story about the biggest mistake you made when you were first starting? Can you tell us what lesson you learned from that?
I’m a YES girl, so if a new project comes in or work I always say yes, even though I’m already extra busy. I hate to botch my work or to give it late to a client but at that time it’s what happened.
Now I try to really put down on paper everything I currently have on my plate and I’m not afraid to say no to a few projects, even if money is involved. As a writer, it’s very important to keep my head clear and light.
When it comes to health and wellness, how is the content you are creating helping to make a bigger impact in the world?
I just think by changing a few things in day to day life a lot of people could be healthier. I’m sharing the knowledge that I have through my PT course but also I keep on reading new studies every week. A lot of people don’t have time to do this, so I tried to bring the information to them.
I mainly want people to move more… so my content is light & funny because I believe this is the best approach. De-dramatising sport, nutrition and fitness.
What is the biggest misconception about social media? What was the practice that has helped you with your strategy?
People believe that everything they see or read is real and true. Unfortunately, sharing fake content can be so easy nowadays that it can lead people to the wrong conclusion about their own life. My approach: I want to show that we all have bad and good days. Everyone struggles with their diet and I’m not here to give a lesson and make them feel bad. I’m here to motivate and engage with them.
None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story about that?
I met many people in my life, they all played a role in how I approach my content. I guess I’m thankful to them all for being there when I feel unmotivated.
What do you think is the most important thing about working on collaborations with other influencers and brands?
Choosing carefully collaborations is really important. Make sure that the brand matches your values and always make sure it will bring something interesting to your community.
Who is your ideal collaboration with?
I would actually love to do a collaboration with a Nike. It would be great to create cool quality content for a brand who really shapes the world of sport.
What advice would you give to anyone wanting to start in the industry now?
If you want to do collaborations with brands, choose wisely and carefully. I think one of the problems nowadays is that a lot of influencers and bloggers just say yes to a lot of collaboration if there is money involved. They may not like the product or it might have no link to their content but they still take the collab on.
As a piece of advice, don’t do this. Choose the brands you want to work for and have a real interest in the products you are about to communicate about. Are your followers going to be interested in it? If yes then GO for it.
If your feed or your blog just start looking like a promotional window for brands, people aren’t going to trust your content anymore, and you are going to lose your most loyal fan. See why the quality of your followers really important.