October marks Breast Cancer Awareness Month, and we love how both influencers and health and wellness brands are proudly championing the cause with incredible products and campaigns.
Loads of influencers have been supporting the charity @breast_cancer_care this month, spreading the love by wearing pink bright bras; BCC have a campaign this month which is #sharethecare, which is all about ‘giving back’. Some women from the Gram even came together and joined forces to spread the message:
“(…) what better way to kickstart my month of PINK than to encourage a load of awesome women to pose with me in nothing but their BRAS and jeans in the middle of Portobello Road on a Sunday morning. I’m campaigning for Breast Cancer Care because I think the work they do is second to none.”
When talking about her shoot on Insragram, she continues: “By gathering as many insta women as I knew for yesterday’s charity shoot, collectively our voices would be louder than ever when getting the message out to CHECK YOUR BOOBS! Squish them, stroke them, caress them, feel them…give them a good touch-up. The better you know your own body, the more chance you have of catching something early.“
Let’s be honest, if you are going through breast cancer, things like a comfortable bra are essential for the wellbeing of survivors: incredible brands are also finding ways to support cancer patients in a practical, tangible way, just like US apparel brand Athleta.
The brand partnered with Anne Peled, MD, a San Francisco-based plastic surgeon who specialises in cancer surgery, to consult on the creation of the second Empower Bra. The sports bra were first introduced in 2017, and designed specifically for women pushing through breast-cancer recovery and to help them stay active after surgery.
The brand has now launched a campaign to promote their second, yoga-inspired version of the Empower Bra: “the Empower Bra represents a true commitment to women’s health, to getting women feeling whole again, and to making an important part of a scary and potentially overwhelming journey feel safer and more in control,” Dr. Peled said to Well and Good. “I encourage all of my patients to try to stay active during their treatment. Exercise has been shown to make a huge difference in helping with side effects from treatment, help women recover psychologically, and decrease the chance of breast cancer coming back in the future.”
As part of the campaign, When you buy any Athleta bra from October 2 to October 15, 2018, Athleta will donate an Empower Bra to UCSF’s Helen Diller Family Comprehensive Cancer Center up to a maximum of 2,500 bras.