Style is a reflection of your personality and attitude.
It is knowing who you are and what you want to say. Let’s create your moodboard, which will reflect your blogging personality, your blog style. magine that you are creating a person that you will be introducing at a launch party, you need to consider how it looks, speaks and thinks. Lets bring your moodboard to life.
There are eight main check points – all are interlinked and should complement each other
Set your vision and mission
Vision: Statement that inspires the state, the reason for being for your moodboard
Mission: How the moodboard will achieve your vision and goals
What are your values
Five words that describe the core characteristics of your brand – your blogging personality, example characteristics: timeless, trusting, honest, open, knowledgeable, genuine, personal, elegant…
Who will you be introducing your brand to – define their age group, where they live, understand their lifestyle, hobbies, needs, and wishes. Think about how your moodboard is relevant to them, why would they be interested being part of your brand.
What’s the name of your brand
Name that is easy to remember, descriptive and reflects who Bloggie is.
The logo and typography – the most visual elements of your identity that reflects all its attributes. You will use this mark in all your communications. Consider its colors as well as, including how it will look like in black and white.
Primary and secondary colors to use in all your communications.
Inspired by your values, and words you have chosen to describe your brand, your photography and imagery should reflect your style to be unique and consistent. Think about the look, to consider: is it premium, inviting, effortless, fresh, light hearted, chic, bohemian, bright….imagine if your brand were a person, how would he/she dress and represent itself visually.
Tone of voice
The tone in your language and writing, the mood and tonality its chosen words create, for example: uplifting, bubbly, informative, surprising, fun, engaging or serious.
Remember all visual, audial, and verbal aspects of your moodboard reflect to the world what it is inside and out, and what it desires to achieve. Reflect who your blog personality and style is by simply being and acting it in everything you do. Across all communications and style elements always differentiate, be authentic, share what you know, take ownership, build a relationship and an emotional connection with your audience.
Imagining a life of its own, your moodboard will have its style will come to life as a breathing person that keeps shining.
Look forward to seeing all your moodboards and enjoying life together.