As an influencer or a brand, you should always have some key dates handy to follow for promotions and specific discounts.
Whether you love it or hate it, Black Friday is one of those dates. This year, the HBC is offering incredible discounts across its membership and register & training scheme.
What is Black Friday anyway?
Black Friday, the day after Thanksgiving, is considered as the beginning of the Christmas shopping season – and a bit like Boxing Day in the UK, Black Friday attracts a great number of shoppers (some also featured in horror-like Youtube Videos).
Black Friday is no joke in the US – this year Walmart has known to be using VR to train its staff to deal with the incredibly high influx of people (https://www.vox.com/the-goods/2018/11/15/18092456/walmart-virtual-reality-black-friday-vr)
Since 2005, Black Friday has been the busiest shopping day of the year – however, it was not always associated with incredible deals and shockingly good offers.
The term Black Friday was, in fact, first used in the United States to describe a financial crisis in 1869. On September 24, 1869, a Friday, James Fish and Jay Gould tried to take over the gold market in the New York Gold Exchange – as you can probably guess, a quest that did not go down incredibly well.
As the day was falling right after Thanksgiving, and both retailers and bigger companies saw a spike in sales, the term quite naturally stuck.
By 1975, it appeared in The New York Times, as Philadelphia police and bus drivers called it Black Friday, as in the day between Thanksgiving Day and the Army-Navy Game.
Fast forwarding 30 years later, in 2005, Cyber Monday became a term used to refer to the Monday after Black Friday. The term was based on a trend seen the two previous years, as it was noticed that many shoppers, too busy to shop over the Thanksgiving holiday weekend, used that Monday to shop online.
According to a pre-holiday survey by the National Retail Federation, an estimated 135.8 million Americans definitely plan to shop over the Thanksgiving weekend (58.7%), though even more (79.6%) said they would or might take advantage of the online deals offered on Cyber Monday.
How is social media preparing for Black Friday?
Last year, over 130 million people worldwide joined the conversation on Instagram for Thanksgiving, as well as shopping Black Friday deals. An incredible 13 million online transactions were processed on Black Friday in 2017, so you might find your Instagram account blowing up over the Thanksgiving weekend!
If you’d like to make the most of Black Friday and really push your offerings, this is what you should know.
Fail to Plan, Plan to Fail
Like any sort of promotion, relying on one-day push may not be enough. For your Black Friday marketing strategy, it’s important to focus on more than just the one-day event. For example, consider posting 2-3 days ahead of Black Friday, such as sneak peeks of discounted items or services, and what those will entail.
Make it unique
Yes, once again, to nail your Instagram marketing you should create a very unique Black Friday hashtag. Why, you may ask? Right now, there are over 6.3 million posts under the #blackfriday hashtag on Instagram, and that number is only set to rise in 2018.
A custom hashtag for Black Friday is a great way to reward your audience for being loyal to your brand over the last year and to make shopping the sales easier for them. By grouping your Black Friday and Cyber Monday posts all under the one hashtag, your audience will be able to find details about your deals and sales more easily!
Visuals are key
Make sure you create visually compelling content to support your Black Friday efforts. What are you looking to push, and how? Make sure you have a winning Black Friday strategy by creating images that will catch your audience’s attention.
Top Black Friday Deals
- HBC lifetime membership: 70% off (£50 instead of £197): https://goo.gl/wyuBPG
- Register and training scheme: 65% off (£100 instead of £250): https://goo.gl/sQfu6R
- 2 for 1 on HBC London Christmas Market Tickets: https://goo.gl/cziEfg
- 50% off Audible for 4 months: https://amzn.to/2OTjcwQ