For more information and tips about upgrading your blog and tricks specifically for food bloggers, check our MBA course library – with a module on WordPress and blog design.
This article has been updated in compliance with the new schema plugins (Nov. 2017)
Food bloggers rejoice, as today we are talking about taking your recipes to the next level – extra brownie points as you can do it without spending a penny!
The best part of being a food blogger is that the posts are really engaging and you can get a lot of social shares. So if you can create a quality post, there is a possibility that you might get success sooner than other health niches.
To make your recipes a success, all you need is to make sure that you create unique recipes (I am looking at you, nana ice cream), regularly post engaging content and make it easy for your readers to share them with the world.
Don’t get me wrong, having Master Chef skills is helpful, but it’s not all you’ll need. You’ve got to get those incredible recipes to the masses – and the masses don’t just want to know what you made: they want to know how you made it, and more importantly, how they can make it too.
If WordPress is your platform, then a recipe plugin is the best way you can serve those dishes up to your audience – here’s why you should make sure your recipe plugin has a schema markup:
Schema markup is a type of code you add to your website, a translator between you and search engines created by Google, Bing, Yahoo!, and Yandex (a Russian search engine).
Schema markup helps the search engine by making it easier for them to show results that have additional (i.e. helpful) information – sort of like what SEO does for your blog.
You can use schema markup to get all kinds of rich snippets in Google, including:
- Star ratings
- Embedded photos or videos
- Product information
- Recipe cooking times
Yumprint has the most active installs by nearly twice the number of any other recipe plugin, so there must be something in it! Free to use, it also has a 4-star rating to back up its popularity.
Recipe Card offers over 100 mix and match options to make your recipe template all your own. It’s also very easy to use as it resembles WordPress’ post editor, and you can simply enter ingredients as a list in the text box.
Recipe Card makes recipes schema.org AND hRecipe compliant for maximum coverage by search engines. Include a recipe photo, and your recipes will be enhanced by Google Recipe Search.
Recipe calculator WordPress plugin will be helpful for your readers when they want to cook less or more portions that the default, give in a recipe. You have an option to add text(s) that will split the ingredients into groups. This can be useful if your recipe contains sauce or filling and you want to separate their ingredients from the main dish ingredients.
Your visitors can easily recalculate the ingredients according to the number of portions they want. It comes with ready with microdata markup (not just for schema). Other features are front – end recipe calculator, theme customizer, responsive design, available in six languages, interactive, etc.
Another goodie right there, with 4.7 stars out of 5. This is pretty impressive and is a good indicator of the quality of the plugin. The basic version of WP Ultimate Recipe is free to use and offers a variety of features.
This free plugin makes your recipes visible to search engines using both schema.org and hRecipe formats – this means you can even create recipe cards on Pinterest.
Publishing your recipes takes place after clicking on the “Insert Recipe” button or by using shortcakes – which reads for more than one recipe per page! Multiple recipes can be added to any post or page, and photos can be added to each step of the recipe.
Ingredients and directions can be broken down into groups as well. The list of customisations is endless, however, new users may feel a bit overwhelmed due to the workflow and user interface.
If you want to start out with a free plugin that gives you more than enough to get started with, but also provides plenty of room for expansion in the future, I definitely recommend taking WP Ultimate Recipe for a test drive.
If you are a nutritional fact geek, this is for you. With Total Recipe Generator, your recipe content gets organized in semantic and hierarchical manner. This improves your site’s presence in search results and personalized media platforms like Pinterest. The content generated by TRG is a mix of schema micro data, internal links, JSON LD micro data, and required/recommended Meta tags for a “Recipe” content type – hence, supercharged for search engines.
The only con is that this is an addon for WP Bakery Page Builder. You need to buy the WP Bakery Page Builder plugin separately to use this addon.
For fuss-free recipe creation, this plugin will come to your rescue.
This plugin allows you to easily add recipes to your WordPress site. Just create a new article using the recipe custom post type that comes with this plugin and your dish will be published using the purpose built template.
Your recipes can be added to your blog in minutes, while also ensuring they are easily kept separate from your regular blog posts. The plugin is fully mobile-optimised, and readers will be able to follow your recipes on their smartphones and tablets, and even rate the recipes as well as leave reviews.
To help you check off the SEO box on your plugin evaluation sheet, the plugin will ensure your dishes are fully optimised for search engines.
For more information and tips about upgrading your blog and tricks specifically for food bloggers, check our course library – with a module on WordPress and blog design.