Knowing what goes on behind the scenes of a blogger is fascinating… what goes through their minds as thy create a post? What lessons have they learnt along the way? Now we shine the light on Sahar whose career highlights include being featured in the Daily Mail! Read more on our behind the content series here.
Sahar is a mum of four and runs the Earth and Spoon wellness blog. Her main mission is to help busy women switch from processed foods to a wholesome and organic lifestyle by creating simple & budget friendly nutritious recipes, sharing tips and raising awareness.
If you could share with us who you are and what’s your mission, what would you say?
Hey, I’m Sahar! I’m a busy mum of 4 and I run the Earth and Spoon blog. After 2 of my immediate family members were diagnosed with breast cancer in the same year, I started my journey into wellness and here we are!
My mission is to help people who are short on time and/or on a tight budget to switch from processed to wholefood, organic and a healthy lifestyle.
Would you consider yourself more of a blogger or an Instagrammer?
Definitely a blogger – but you can also check out the Earth and Spoon Instagram here.
How do you choose the content that goes into your accounts?
Mostly from listening to my audience. Sometimes other people’s content inspires me too but I try to keep that to a minimum.
What is the process behind each post you produce?
Depending on what I write about it may look different! But usually I start with research, then I write or create the content followed by photography. Finally, I repurpose the content for my blog and social media channels and apply SEO principles (learn all about SEO on the masterclass).
What has been a career highlight so far?
I’ve had a few which I’m thankful for. Appearing on the Daily Mail would have to be the biggest one, although it was my least favourite, I learned a lot from that experience.
Can you share a story about the biggest mistake you made when you were first starting? Can you tell us what lesson you learned from that?
I think as a content creator you have to be very careful who you listen to. I made the mistake of listening to my peers or other influencers in the industry more than I did to my audience. I started out creating content based on what the biggest influencers were talking about the most, but the audience I appeal to are not at the forefront of wellness. So I had to take a step back and create simpler more relevant content for them.
When it comes to health and wellness, how is the content you are creating helping to make a bigger impact in the world?
I think empowering people to cook fresh food and making personal wellness accessible is a big one.
What is the biggest misconception about social media? What was the practice that has helped you with your strategy?
You know what, I still need help with social media. And to answer your question, I think TIME to make it work is hugely underestimated. And because I have 4 little people to look after, I just don’t have as much time to invest in social media in this season of my life. I may need to get the help of an intern soon!
None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story about that?
I’m especially grateful to my husband. He runs a media production company and has helped me with my branding and photography. He also looks after our babies for a couple of days a week so I can put more time into Earth and Spoon which is just wonderful. Thanks, babe!
What do you think is the most important thing about working on collaborations with other influencers and brands?
Being a decent human being goes a long way in life generally speaking!
Simple things like being polite, open, come with ideas and know your value and what you bring to the table. Be a team player basically.
Who is your ideal collaboration with?
Oooh, that’s a great question. I’m super blessed that I get to work with the Soil Association because they promote organic produce in the UK, they are definitely my ideal collab and their team is genuinely amazing. Another one of mine would be with Blendtec since I use mine like crazy and it’s a game changer when it comes to making quick and simple nutritious meals.
What advice would you give to anyone wanting to start in the industry now?
Be yourself bruh. Seriously.
Start out being clear on who you are and your passions, find a simple solution to a real problem. If you can combine the two and deliver a solution whilst being yourself, you should be proud of yourself.