We all look for health and wellness information online and influencers are at the forefront of delivering some of the most prominent…
Content, CredibilityTricks & Tips
Because online influencers and experts are already trusted within their area of specialism, often their word is taken as gospel, meaning their endorsement can be a hugely valuable marketing tool for brands.
Have you heard of the term health literacy? Research from government agencies across the globe indicates that more often than not, the average person is unable to understand and action health information that is provided to them. Here’s how you can help.
We’ve teamed up with WellSpoken to tackle credibility in the online wellness world and give our bloggers and influencers the tools they need to create trustworthy content. The first in our monthly series of articles tackles the question of referencing – do wellness bloggers need to be doing it?