It’s time for the second edition in our behind the content series (read the first one here), shining the light on our fabulous short-listed bloggers. This time, we open up the floor to Melissa Kuman who is passionate about staying authentic in what she believes in and promoting a healthy and responsible message.
Melissa aka @thedeliciousnutritionist is a Registered Associate Nutritionist and food blogger, based in the Midlands. She has been awarded a First Class degree in Food and Human Nutrition, endorsed by the Association for Nutrition and believes that nutrition can be simple and delicious and that everyone should have a good relationship with food filled with excitement, enjoyment and simplicity. She offers both weight management consultations and intuitive eating – overall, she helps people figure out their food issues, sort through confusing diet advice and get people excited about food again.
If you could share with us who you are and what’s your mission, what would you say?
My name is Melissa Kuman, a Registered Associate Nutritionist and food blogger, based in the Midlands. I believe that nutrition can be simple and delicious! Everyone should have a good relationship with food filled with excitement, enjoyment and simplicity. My mission is to spread the word about evidence-based nutrition so people can be the best possible version of themselves – find out more online.
Would you consider yourself more of a blogger or an Instagrammer?
I’m an Instagrammer as I love connecting with people on there and answering people’s questions on Instagram lives. It is also easy to collaborate with other health professionals and personal trainers on there so I can give lots of value to followers (for more top tips on upping your Instagram, click here)
How do you choose the content that goes into your accounts?
In terms of photos I make sure they are naturally lit and are good quality. My content is always evidence-based and balanced, it is important I am not biased in what I say.
What is the process behind each post you produce?
I take pieces of information from nutrition study days and make them simple to understand. I then find a photo that would go nicely with the nutrition information
What has been a career highlight so far?
Changing people’s lives! I find it so rewarding when a client calls up to say they have reached their goals whilst being satisfied and happy! It is so important to look after people’s mental health and make sure they build a positive relationship with food, whilst achieving their goals.
Can you share a story about the biggest mistake you made when you were first starting? Can you tell us what lesson you learned from that?
Not believing in the value I can bring to people. I think this is very common for people to undersell themselves at the start. I have learnt that is so important to believe in yourself and know your value! But confidence and believe grows over time.
When it comes to health and wellness, how is the content you are creating helping to make a bigger impact in the world?
I hope my simple delicious recipes will inspire people to make healthier choices and get in the kitchen! Plus my myth busting posts will hopefully change the way people look at food and stop them from going down the wrong path.
What is the biggest misconception about social media? What was the practice that has helped you with your strategy?
It doesn’t matter what I post as long as I post often. Customers are looking for value, not just frequent posts. Create content to add value to people’s lives, not just for the sake of creating content. Irrelevant content will often fall flat with your audience. I just focus on educating people and trying to make it fun and easy to read.
None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story about that?
There are many people for whom I am grateful. My parents for supporting me right from the start of my journey but also my mentor Jane who is a registered nutritionist. She has volunteered her time to skype call me and check in on my progress. She always answers any specific questions I have. It is such an honour to have her as my mentor.
What do you think is the most important thing about working on collaborations with other influencers and brands?
That you have the same values and mission. It is important to always do what you believe in and what you think is right. Always stay authentic in who you are.
Who is your ideal collaboration with?
Marks and Spencer! I would love to create an innovative delicious nutritionist health range. I absolutely love their food, they are an inspiration.
What advice would you give to anyone wanting to start in the industry now?
Make sure to get a degree endorsed by the Association For Nutrition so you can be a nutritionist that can give bespoke advice to people. Work hard and don’t let anyone stop you.