This year, to celebrate all our fantastic short-listed bloggers, we want to delve deeper into who they really are. What makes them tick? What do they want to be noticed for? What make do they want their blog to leave? Check out what goes on in their daily lives and the story behind the content they share. Catch up on the previous articles here.
Yasmin is a 20-year-old plant-based recipe developer and certified health and wellness influencer. On her blog and Instagram, she shares simple nourishing plant-based recipes along with her own mental health journey, to inspire others to be the healthiest and happiest versions of themselves. You can read my previous interview with the HBC here.
If you could share with us who you are and what’s your mission, what would you say?
I’m Yasmin from Nourishing Yas. I’m a plant-based recipe developer and certified health and wellness influencer. I share simple, nourishing plant-based recipes along with my own mental health and anorexia recovery journey, in the hope that I can inspire others to be the healthiest and happiest versions of themselves.
Would you consider yourself more of a blogger or an Instagrammer?
How do you choose the content that goes into your accounts?
I always make sure that I enjoy creating (and more often than not, eating) whatever I post, along with taking into account what my audience love and what’s going to be most helpful for them.
What is the process behind each post you produce?
In terms of recipes, I’ll pre-plan the idea beforehand, test (and of course taste!) it at least twice, take photos and then go ahead and write it up for the post itself.
What has been a career highlight so far?
Definitely getting to partner up with some of my favourite brands, and being nominated for Best Vegan Blog for two consecutive years.
Can you share a story about the biggest mistake you made when you were first starting? Can you tell us what lesson you learned from that?
I was definitely guilty of trying to post too frequently on my blog.
It taught me that quality is so much more important than quantity.
When it comes to health and wellness, how is the content you are creating helping to make a bigger impact in the world?
I believe that my content is helping to empower people when it comes to their own mental health. By being open and honest about my own experiences – both the good and the bad, I’m letting them know that they’re not alone and it’s ok to admit if you’re struggling. And of course, I’m showing people how delicious and simple plant-based cooking can be, too!
What is the biggest misconception about social media? What was the practice that has helped you with your strategy?
People are far too quick to say that social media is all negative, but if you ensure that you’re using it in the right way then it can be so beneficial. I make sure that I only follow the people that inspire me and make me feel good about myself.
None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story about that?
All of the hard work that Fab does for the HBC has really helped to guide me in terms of turning my blog into a business. I’ve found her courses and tutorials so beneficial and she’s always been open to helping me when I’ve nagged her with my many questions! All of the advice, tips and tricks that she’s provided me with are something that I now use on a daily basis.
What do you think is the most important thing about working on collaborations with other influencers and brands?
That collaborations are as authentic and natural as possible and that both the influencer and brand are benefiting equally.
Who is your ideal collaboration with?
I would love to get to work with a big company like Alpro, or Mani Life as their peanut butter is my go-to.
What advice would you give to anyone wanting to start in the industry now?
Consistency and authenticity are key.